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Translated By DeepL

Kyonosuke Yamashita wears a G-SHOCK , which is not a wristwatch.
Not watches of G-SHOCK

Kyonosuke Yamashita wears a G-SHOCK , which is not a wristwatch.

When it comes to tough, rugged watches, the first thing that comes to everyone's mind is "G-SHOCK. This spring, however, BEAMS will begin producing a new line of watches under the name "G-SHOCK" under the production of "BEAMS.G-SHOCK PRODUCTS. We have launched a project to convey the identity of the brand through objects other than watches called . We will be developing a variety of lifestyle goods, including apparel. Kyonosuke Yamashita, who boasts 385,000 followers on Instagram and has caused a stir in the industry by signing a contract with a world-renowned skate brand, will appear wearing the "G-SHOCK" watch and "G-SHOCK PRODUCTS," the non-watch version of the watch. We will look at the source of this special race of skaters, who wear everyday clothes but are athletes at heart, and the appeal of "G-SHOCK".

  • Photo_Shingo Goya
  • Text_Shinri Kobayashi
  • Edit_Keisuke Kimura

3 products that are not clocks.

CORDURA DENIM SHORTS These half-length pants are a half-length version of the authentic five-pocket pant, with a wide, straight silhouette reminiscent of the '90s, which is very current. The most distinctive feature is the six pockets, which can hold a mobile battery, Bluetooth earphones, and other items. . ¥16,500

CORDURA DENIM JUNGLE HAT Based on a US military design, this hat fits any head shape optimally by incorporating a size adjuster for active activities . On the brim, the iconic "G-SHOCK PRODUCTS" octagonal G mark is expressed in the stitchwork. The material is Cordura, so of course it is tough. ¥7,700

DW-5600 TYPE SILVER RING Since its introduction in 1983, the DW-5600 has reigned as one of G-SHOCK's most iconic models. The iconic square bezel has also been adopted as the icon of G-SHOCK PRODUCTS. This humorous silver ring reproduces the details of the same model down to the last detail. ¥33,000

INFORMATION

Casio Computer Co.

CORDURA DENIM SHORTS
CORDURA DENIM JUNGLE HAT
June 16, ( Thu ) 12:00 Reservations begin.
June 22, ( Wed, ) at 12:00

DW-5600 TYPE SILVER RING
Thursday, July 7, 12:00 p.m. Reservations start
July 13th ( Wed ) 12:00

All items are available exclusively at the CASIO Online Store.
https://gshock.casio.com/jp/lifestyle/

Edit_Hideki Shibayama
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