The NIHON NOIE PROJECT's contemporary Japanese-style house | feature

Comfortable pressure points for Japanese people to think from home.
A contemporary Japanese house by NIHON NOIE PROJECT.

The Dolive brand has teamed up with "Outside Director Inc." and the popular Kyoto textile brand "SOU・SOU" to create a Japanese-style house. The members of "Outside Director Inc." are architect/entrepreneur Makoto Tanijiri, BEAMS communication director Hiroshi Soichi, and Teppei Hayashi, CEO of BETSUDAI Inc. We flew to Yufuin, a hot spring resort in Oita Prefecture, where the model house is located, to see what kind of space they have created. After tasting the space, what emerged from the discussion were hints of a new way of living for the coming age, such as the original landscape of the Japanese people, the after-corona way of living, and the potential of the local area.

Photo_Mina Soma

Text_Shinri Kobayashi

Edit_Ryo Komuta

PROFILE

Teppei Hayashi

He is the CEO of BETSUDAI Inc. and the director of the company's "Life Label" and "Drive" brands, as well as the head of the housing franchise network of about 350 companies that are members of both brands. He has been involved in advertising and promotion for a variety of companies in the advertising and publishing industries, including the movie and fashion industries, and since joining Betsudai, he has been involved in the branding of ZERO-CUBE, which is now available nationwide as a franchise business. He has also been featured in the media as a key person in the housing industry from a marketing point of view.

PROFILE

Makoto Tanijiri

. Presides over the architectural design office "SUPPOSE DESIGN OFFICE". . He has been involved in numerous interior, residential, and complex facility projects in Japan and abroad. . He is a specially-appointed lecturer at Anabuki Design College, a visiting professor at Hiroshima Jogakuin University, and an associate professor at Osaka University of Arts. He continues to propose the possibilities of architecture based on the theme of discovering new ways of thinking and relationships.

PROFILE

Hiroshi Doidi

. He has been working in advertising and PR for the "BEAMS" group for over 20 years. Currently, as the General Manager of Global Alliances Department, he is building a new business model for the next generation with domestic and international companies, organizations, brands, and people who have a global platform. . He is also the president of "BEAT Inc.

PROFILE

Tsuyoyuki Wakabayashi

Representative of SOU・SOU / Producer. After studying custom-made men's wear, he worked for a DC brand in Tokyo, where he was in charge of planning and pattern making. After leaving the company, he opened a select store in Kyoto that handled products purchased in New York and London, and in 2002 he launched SOU SOU, which currently has 13 stores in Japan and one overseas.

What is NIHON NOIE PROJECT?

Drive, a house brand run by BETSUDAI Inc. This is a project to transmit "enjoyable Japanese lifestyle" in terms of people, goods and things.

The first collaboration project was the "NIHON NOIE PROJECT by SOU・SOU. Mr. Wakabayashi, representative of the popular Kyoto textile brand "SOU-SOU," and Mr. Hayashi, Mr. Tanijiri, and Mr. Doichi, outside directors of Creative Productions, Inc. joined forces to develop a standardized house to create a "Japanese" lifestyle never seen before.