Wearing all-bars and shoes, we went to the rumored sustainable town of Kamikatsu-cho, Tokushima Prefecture!

*PR article.

The town of Kamikatsu in Tokushima Prefecture has been in the spotlight for several years. The reason for this is the town-wide zero-waste policy, or in other words, the town's zero waste policy, and the local efforts related to it. Allbirds, also born in the U.S., is also thoroughly environmentally conscious, and most of its materials are derived from nature. So, let's run around Kamikatsu Town with "Allbirds," and the handsome HOUYHNHNM RUNNING CLUB ♡ was mobilized. What I felt through this social studies tour for adults was how serious Kamikatsu Town and "Allbirds" are about the environment.

Photo_Shingo Goya
Text_Keisuke Kimura
Edit_Hiroshi Yamamoto

SPOT 4. terraced rice paddies in Kashihara Runs at a scenic spot representative of Kamikatsu Town!

The terraced rice fields of Kashihara were the first in Tokushima Prefecture to be recognized as an "Important Cultural Landscape".
*This photo was taken through special permission.

The destination was the terraced rice fields of Kashihara, selected as one of the 100 best terraced rice fields in Japan.

There were many insects, and I was startled by frogs and snakes, but it was nice to run in the high oxygen level. Thanks to the rain that fell the day before, visibility was clear. The clothes I'm wearing from " Allbirds " are also in good shape.

Both the shorts and T-shirt are breathable and lightweight, so they're pretty good. They feel dry right after the run.

The shoes also have an urban design that is typical of "Allbirds," so it's great to be able to run after a day of sightseeing. I sometimes wear my "Allbirds" shoes when I'm doing hard news gathering and then go for a run after work, so they really come in handy.

After about 30 minutes of line time, we will now head to our next and final destination, a brewery that is an essential part of the Kamikatsu-cho story.