Wearing all-bars and shoes, we went to the rumored sustainable town of Kamikatsu-cho, Tokushima Prefecture!

*PR article.

The town of Kamikatsu in Tokushima Prefecture has been in the spotlight for several years. The reason for this is the town-wide zero-waste policy, or in other words, the town's zero waste policy, and the local efforts related to it. Allbirds, also born in the U.S., is also thoroughly environmentally conscious, and most of its materials are derived from nature. So, let's run around Kamikatsu Town with "Allbirds," and the handsome HOUYHNHNM RUNNING CLUB ♡ was mobilized. What I felt through this social studies tour for adults was how serious Kamikatsu Town and "Allbirds" are about the environment.

Photo_Shingo Goya
Text_Keisuke Kimura
Edit_Hiroshi Yamamoto

Three serious sustainable items brought to you by Allbirds.

Tree Flyer . a lightweight, resilient, bio-based SwiftFoam™ midsole and a eucalyptus upper for breathability and comfort . . and a heel counter and flared midsole for stability. A trinity of super-comfortable shoes. ¥21,000

Natural Run Tee Made of lightweight, breathable mesh material, it also has a temperature control function and dries quickly, keeping you dry and refreshed at all times. A perfect piece for the coming sweaty season. The primitive design is also good. ¥6,800

Natural Run Short Stretchable, breathable, lightweight material , relaxed fit with an inseam of approximately 18 cm. Front and back pockets for storage. . ¥8,000