PROFILE
Born in 1977 . . Director of "Berberzine," a long-established vintage clothing store in Harajuku. He has the deepest knowledge of vintage clothing in the industry, and uses this knowledge to hold the title of "Vintage Denim Advisor. Recently, he was appointed as the brand director of " New Manual. He is also the author of the book "Denim as an Education: Vintage Values as Discovered by the Japanese.
Instagram:@yuttan1977
I feel strength and trust in the fact that they continue to produce standard products for a long time.
MY G-SHOCK" is a dreamlike customization service that allows you to create a "G-SHOCK" in the coloring of your choice. This is a revolutionary service that is different from the many in-line and collaborative models that have been released in the past in that it allows you to create a watch that is uniquely yours.
Based on the "DWE-5610," which is in the lineage of the brand's first model, the user can decide on the color scheme of the dial, bezel, belt, belt loop, and buckle.
In the 1990s, I once stood in line all night at an electronics store in Shibuya to get a G-Shock (laughs).
Laughing, Mr. Fujihara Yutaka, director of the vintage store "Berberzine" in Harajuku, shared such an episode with us.
. I think I got my first one when I was a sophomore in high school. The "Speed Model" that Keanu Reeves was wearing in the movie "Speed" was already at a premium at the time. When I saw it, I fell in love with G-Shock, and I got its successor.
The DWE-5610 is the same model as the Speed Model, which can be customized in the MY G-SHOCK lineup. This is the brand's standard model, characterized by its square design. Mr. Fujiwara is particularly fond of this model.
It's very simple and easy to use. When I wear it on my wrist, I feel most comfortable with the 5600 series.
Mr. Fujiwara has owned many 5600 series models. This time, we asked him to bring us some of his favorite items from among them.
The military green one on the left is a collaboration model with NEXUSⅦ, the one with the leather belt in the center is a collaboration model with "Barneys New York," and the one on the right is a collaboration model with "N. Hollywood. Even within the same 5600 series, a slight difference in design or color can change the impression of the watch when worn on the wrist. That's the great thing about G-Shock, isn't it? I change the items I wear depending on my mood and the coordinates of the day.
In addition to the appeal of the design, Mr. Fujiwara also talked about his image of "G-Shock. He said that G-Shock is "the most powerful watch.
." "Not only is it a cool design, but it's also tough and gun-shy. That's why it's the best watch for me. I usually deal with vintage items, and I sometimes go overseas to buy them, so I feel safe when I wear a G-Shock, and it comes in very handy. When I look at vintage clothing, I am often struck by the appeal of things that are universal and never change, and G-SHOCK is no different.
