FEATURE | TIE UP

Translated By DeepL

Exploring the one-and-only, MY G-SHOCK.Case09 Fujihara Yutaka, Director, BerBerJin
The only one watch in this world

Explore the one-and-only, MY G-SHOCK.
Case09 Fujihara Yutaka, Director, BerBerJin

The "MY G-SHOCK" service, which allows customers to create their own G-Shock in their own color scheme, is based on the standard 5600 model, and allows customers to choose their own color scheme for the dial, bezel, belt, belt loop, and buckle. The challenge for this service was taken up by Fujihara Yutaka, director of "Berberzine," who is arguably the most important person in the vintage scene. The finished product was a "G-Shock," which is typical of Mr. Fujiwara, who also holds the title of vintage denim advisor. Here we present the entire process from start to finish.

When I combine various combinations, they all look good and I can't decide (laughs).

Mr. Fujiwara shares his passion for "G-SHOCK" with us. His eyes turned to the parts of "MY G-SHOCK" on the table. Let's have him try his hand at customizing it.

The new "MY G-SHOCK" service, which allows you to create your own G-Shock in your favorite coloring, is available atthis way (direction close to the speaker or towards the speaker)From.

Yesterday, my family and I were simulating what kind of watch we would like to make. I knew I wanted to make a watch that would go with denim, just like me.

While talking about this, he picked up a watch with a white dial and a clear bezel, a contrast to his own G-Shock, which he brought with him. The white dial and clear bezel are a stark contrast to his personal "G-SHOCK" that he brought with him.

I wanted to mix colors if I was going to go to the trouble. I have only G-Shock watches in calm, dark tones, so this time I want to create something flashy.

Without hesitation, Fujiwara decided on a combination of dial and bezel. Based on this, he decided on the color of the belt, but customization proved difficult from this point on. He is not sure what color belt to choose.

I think navy is a color that goes well with denim, but it just doesn't feel right. I think it would be interesting to use a clear color with a gradation, like the dolphin/whale model from a long time ago.

. "It would be nice to pick up the color of the stitching and dare to bring the yellow in a big way. Hmmm ... I'm not sure (laughs). It's not going as I simulated.

While saying this, I tried to find the best combination by alternating between various belts. . Apparently, he can't decide between yellow and navy in the end.

When I combine various pieces, they all look good, and I can't decide (laughs)."

. I think I'll go for yellow after all. I wanted to use yellow as a stitching color for the denim. If I used navy, the whole image would be too dark, and I wanted to make a flashy one.

So, Mr. Fujiwara's one is completed. He selected navy for the belt loop and silver for the buckle .

. one featuring stitches in the reverse image of the denim color. . The belt loop is inspired by the navy of denim. I often wear silver bracelets and rings, so to match them, I made the dial and bezel white and clear to blend in. I was debating whether to use a gold buckle, but I decided to go with silver for the same reason. I think I've created a summery piece of jewelry. I think I did a good job (laughs).

When we asked him, "By the way, what if we were to make another one? Mr. Fujiwara immediately took a piece and proposed this combination.

. "As I mentioned earlier, a clear gradation might be interesting, with the 'dolphin/whale model' in mind. Wouldn't it look like it could be worn like a silver accessory (laughs)?"

MY G-SHOCK created by Mr. Fujiwara isthis way (direction close to the speaker or towards the speaker)From.

INFORMATION

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Phone: 03-5334-4869
g-shock.com

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