HOUYHNHNM's picks 13 brands to watch for "Spring/Summer 2023!

The Paris Men's Fashion Week for Spring/Summer 2023 was held from June 21 to 26 this year. HOUYHNHNM's team visited the site and checked out 25 shows and more than 30 collections including presentations and exhibitions. Since the Corona disaster, most of the new collections have been presented online, but this time many brands chose to present their collections in real life. We saw not only the clothes, but also the venue, the models, the production, the visitors, and the people who gathered outside the venue to catch a glimpse of the invited celebrities.... There was a multifaceted interest in fashion, an entertainment aspect that could only happen at a live show. A sense of presence and exuberance that cannot be obtained through a monitor. No matter how much the Internet and smartphones evolve, fashion is still something to be enjoyed physically. Let's take a look at the collections of the hottest brands at a glance!

Edit_Ryo Muramatsu

09 AMIRI amiri

The photo shows the finale. The brand logo object set up on a special stage is a highlight of the event.

The new world shown in Paris for the first time.

Luxury street fashion has been used since the name Virgil Abloh became well-known, and now seems to have taken root in the fashion world. One of the most prominent names in this area is Amiri, which hails from the West Coast of the United States. The first show in Paris was held on a dedicated stage in the botanical gardens on the Left Bank. A huge objet d'art in the shape of the brand logo decorated the front of the runway, setting the mood for the collection. The collection began with a fresh blue set-up of a double jacket with lapels and slacks. Sneakers on the feet take it off, but it is a mature style different from the previous creations inspired by grunge and punk rock, and it shows the new frontier of the brand. Mixed in with these traditional clothes are a number of street-derived items such as tracksuits, baseball shirts, and stadium jackets. The use of light colors, paisley patterns, and transparent materials created an elegant adult mood. The contents of the show truly showed the enthusiasm of Mike Amiri, creative director of "Amiri". It seems that this momentum will continue for a while.