Loveless originals that eliminate indecision.

We want to wear classic coats, but we also want to dress street style. For those of us who are indecisive about what to wear until seconds before we leave the house, the original items at Loveless are like a helping hand. Stencil-collar coats blended with cashmere, knitwear with neps, oversized leather jackets, and other items that can be worn by both men and women, and that will expand the range of your outfits. I'm sure I'll be wearing "Loveless" clothes heavily in the coming season.

Photo_Kazuki Iwabuchi
Styling_Shunsaku
Prop Styling Hatsune Nakagomi
Hair&Make_NORI
Model_LENNY, Lue
Edit_Shun Koda, ,Soma Takeda

The classic and simple stainless-steel collar coat allows for a much wider range of playfulness. The paisley-patterned shirt worn as innerwear is made of satin jacquard woven in Hokuriku and printed at a dyeing factory in Kyoto. The shirt stands out clearly from the chic overall look.

Menchi wool-cashmere stainless-steel collar coat ¥69,300, , LOVELESS Satin jacquard shirt, ¥27,500Maison MIHARA YASUHIRO sneakers, ¥41,800 (all LOVELESS), other personal effects of stylist

The cashmere-blended wool fabric used for the stainless steel collar is made by Menchi, a long-established Italian fabric manufacturer that is also nominated by maison brands. It has a soft, moist texture and a full, fluffy, smooth feel. The minimalist tailoring with a winged finish allows this item to be worn for a long time without being influenced by trends.

INFORMATION

LOVELESS AOYAMA

Address: 3-16-1 Minami-Aoyama, Minato-ku, Tokyo
Hours: Monday-Saturday 11:00-20:00, Sunday 11:00-19:00 (irregular holidays)
Phone: 03-3401-2301
WEB site
Instagram: @loveless___official