No.3_Tadahiro Ito / Owner of Ito Shoten
PROFILE
. In 2008, he opened the vintage clothing store "T" in Koenji. T's street-oriented selections attracted a lot of attention. Later, he relocated to Shibuya and expanded his fan base to include musicians and people in the fashion industry. He currently operates a web store, "Ito Shoten," featuring vintage clothing and his own headwear brand, "Geek," and plans to open an actual store in December.
Instagram:@mr_t_ito
Q1: What is the point of today's coordination?
Ito: The "Forum" was all the rage in the early 2000s, but back then it was cool to wear them without tying the shoelaces and leaving the straps undone. It gives an easy-going look, and the hem of the wide pants hooks onto the straps, providing a good cushion. But this time, I thought it would be boring if it was just a revival, so I tried on an old pajama set-up. I chose the trendy forest green color and added a more mature look with the shirt. . . When I wear vintage clothing, I try to incorporate some current elements.
Q2. What is the appeal of vintage clothing?
Ito: . Is it to be able to offer a new style that no one else has yet done? The prestigious American casual brand I am wearing today is very popular now, but in the past, none of the vintage clothing stores carried it. . I started proposing them at the vintage clothing store I used to run in Shibuya. . I guess the fun of vintage clothing is that you can pick up things you find interesting and present them to the world in this way.
Q3. How do you feel about wearing this work?
Ito: In the early 2000s, B-BOYs were the fashion icons for us. They wore big street brand clothes and "Forum" shoes on their feet.
Q4. How did you find this work with old clothes?
Ito: In the early 2000s, it was cool to wear bright white sneakers with a shiny finish, but these "Forum" sneakers are a slightly dull off-white. The vintage-like atmosphere is the mood of the moment, and of course, it goes well with old clothes. . These shoes may also be cute if you dare to wear them without taking care of them, even if they are a little dirty.
