The potential of Hamacho, as a merchant thinks of it .
Mr. Yamamoto says that the idea of having a flagship store in Tokyo had been in his mind since the timing of his entry into the Japanese market. After a long search for a property, he ended up in Nihonbashi Hamacho. Why did you decide to open a store in this quiet area, rather than in an area with many pedestrians?
The Sydney headquarters also told us that if we wanted to open a head store in Japan, it would be in Shibuya or Shinjuku. But when this property became available at the Corona Disaster, I went out to investigate the area and came to feel that there was no better place for our flagship store than Hamacho. The people who live here, the people who work here, and the people who come here for fun . Hamacho is one of the few towns that have an excellent balance between these three.
Conversely, if the balance is not achieved, the restaurant will be crowded only on holidays and deserted on weekdays. . . and vice versa. That is why I managed to convince the headquarters to open a café at this location. Above all, I thought the slow and peaceful atmosphere was similar to that of Sydney.
Hamacho is a town where a few minutes' walk can completely change the scenery. Various companies' offices are located in the center of the area.Tornare Nihonbashi Hamacho." will take you to a quiet residential area in the backstreets. In front of the station is Hamacho Park, the largest park in Chuo Ward and crowded with many families, and in the neighboring Ningyocho, there is a shopping district with countless restaurants.
It has been one year since he opened his store in Hamacho. Mr. Yamamoto feels that the town has great potential for the future.
Yasuda Real Estate, the company that introduced this property to us, is leading the revitalization of Hamacho, and their keywords are "handmade work" and "greenery". Sympathizing with this philosophy, the number of stores with a sense of craftsmanship is gradually increasing, led by "New Balance" (T-House New Balance with its Tokyo Design Studio) and "Fujiya Honten". While preserving the traditional streetscape, they are gradually being reborn. I think this trend is very interesting.
On the other hand, he says, there are challenges.
There is a bus terminal near here called T-CAT that goes directly to the airport, but I don't think it is well known. . It would be much better if it were utilized effectively not only by businessmen, but also by domestic and international tourists. Even if you were to arrive at the airport early in the morning, you would still be able to get to the airport in the middle of the day, as in the case of "Hamacho HotelYou can drop off your luggage at "Single O", relax at "Single O", which is open from morning, and enjoy a walk around the area. The coffee mecca of Kiyosumi-Shirakawa is within walking distance, and the Shibuya, Shinjuku, Asakusa, and Ueno areas are also easily accessible.
Quietly, but steadily, Hamacho is changing. Mr. Yamamoto hopes to start a movement here at Single O Hamacho.
. "Due to global warming, the amount of land under coffee cultivation is decreasing, and it is said that by 2050 it will be reduced to the current 501 tp10 t. What can we do to improve this situation? What can we do to improve this situation? One of them is to make more people care about the environment. As part of this effort, we encourage people to use their own bottles and ask customers to choose whether or not to put lids on their takeout cups. Each action may be small, but I think the accumulation of these actions will change the future of coffee culture."
