FEATURE | TIE UP

Translated By DeepL

Be free, be yourself. Daiwa Lifestyle debuts, seamlessly connecting you to the outdoors.
DAIWA LIFESTYLE for multi-field.

Be free, be yourself. Daiwa Lifestyle debuts, seamlessly connecting you to the outdoors.

Daiwa is a top-ranked fishing manufacturer trusted by anglers around the world. In recent years, DAIWA PIER39 has been the focus of much attention from the fashion scene, and now a new line has been launched to follow it. The name of this new line is "DAIWA LIFESTYLE. The items, which can be used in all kinds of outdoor fields, are all dark navy blue and have a minimalistic atmosphere that sets them apart from conventional outdoor products. The remaining question is how to wear and what to do. We searched for clues with four people who enjoy the outdoors in their own way.

  • Photo_Tetsuo Kashiwada
  • Styling_Tomomichi Kondo
  • Text_Shogo Komatsu
  • Edit_Shuhei Wakiyama
  • Special Thanks_Taisho

You have a lot of freedom and can dress in your own way.

Everyone has their own way of enjoying the outdoors, and clothing is one element that cannot be overlooked. While adhering to the functions of protection, such as waterproofing and warmth, I often see people in the field wearing clothes in their own way, without being bound by stereotypical preconceived notions. This is an expression of self-expression that goes beyond the purpose of the activity and enjoys the added value that comes along with it through fashion. Daiwa Lifestyle, Daiwa's multi-field line, encompasses the values that are unique to each individual.

The collection is centered on expandable layering, with shells, base layers, down jackets, and pants that range from all-season essentials to seasonal comforts. Depending on the combination, they can respond to rapidly changing field weather and temperatures.

In addition to its high performance, the high degree of freedom to customize layers and build your own coordination is also an attraction. Furthermore, all items are packable. They are compact and easy to carry in a bag.

The "PRO" line is almost identical in design and uses GORE-TEX®, while the "BASE" line uses Daiwa's original waterproof and breathable material, RAINMAX®, etc., so you can choose according to your own outdoor style.

. and a full line of accessories such as caps, gloves, and backpacks, as well as the development of gear such as cooler box cases. The lineup, which follows all outdoor activities starting with fishing, will be a new option for camping enthusiasts as well.

The design is simple with minimal logo assertion, all in one color of dark navy blue. It is a minimalist product that anyone can wear easily and never get tired of. Its sophisticated design stands out in the field.

Cooler box case ¥16,500, backpack ¥16.500, pouch attached to backpack (large) ¥8,250, (small) ¥5,390, bottle case ¥6,490
Left: Down vest ¥64.900, softshell jacket ¥64.900, softshell pants ¥53.900, gloves ¥4.400
Middle left: shell parka ¥57.200, soft shell pants ¥53.900, cap ¥6.600, finger cut gloves ¥5.500,
Middle right: shell parka ¥57.200, soft shell pants ¥53.900, bucket hat ¥8.800, gloves ¥4.400,
Right: Down jacket ¥97.900, fleece jacket ¥24.200, softshell pants ¥53.900, beanie ¥5.500, gloves ¥4.400 (all from Daiwa Lifestyle) , other personal items

INFORMATION

DAIWA LIFESTYLE

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