FEATURE

Translated By DeepL

Aiming to be the best vintage clothing store in Japan. Kazutoshi Yamada looks back on 25 years of Berberzin and True Vintage.
BerBerJin 25th Anniversary

Aiming to be the best vintage clothing store in Japan. Kazutoshi Yamada looks back on 25 years of Berberzin and True Vintage.

Since its opening in 1998 in Harajuku, a fierce battleground for vintage clothing, Berber Gin has been called not only the best vintage store in Japan but also in the world, both in name and reality. To celebrate its 25th anniversary, the store is now stocking a large number of special vintage items. How has the item of vintage clothing changed amidst the fast-changing fashion trends? We asked the owner, Kazutoshi Yamada, about the history of "Belle Belgin," which has been located on Ton-chan-dori as usual, and the special vintage items he has prepared for the 25th anniversary.

  • Photo_Takeshi Kimura
  • Text_Shunsuke Hirota
  • Edit_Yosuke Ishii

A collection of gems of true vintages collected over the past two years to celebrate the 25th anniversary.

The overwhelming purchasing power of Belvergine is well known not only to those in the vintage clothing industry, but also to the fashion industry. On February 23rd, 25th, and 26th, the store will be lined up with special vintage items selected by the store with all its might. At the time of this interview, there were eight Levi's ®︎ thongs and more than a dozen parkas, as well as deadstock and dark blue 501XXs, denim in kids' sizes that are rapidly gaining popularity, military samples and other irregular items, T-shirts, and more. We boast an assortment that will make any vintage clothing lover's head spin.

-That's a great quantity and quality of items for the anniversary, but how many items are there in total?

Yamada:What we have now (as of late January) is less than 1,000 items; it took us about two years to collect them, but we plan to stock them locally again and strengthen them. We managed to raise funds to stock up on products for the anniversary, but we will not do it again. It's better to sell what we stock properly every month.

Berberzin Staff:In the U.S., the 25th anniversary is a quarter year, a special year, so you might as well say that you gathered more enthusiasm than you did for the 20th anniversary.

Yamada:Shut up (laughs). But after reviewing the items again, the quality of the items is about the same as the 20th anniversary, but the quantity is overwhelmingly greater. And this time, I've carefully selected only items that are in good condition, omitting those that are rare but in tatters. On the 23rd and 25th, numbered tickets will be distributed from 9:00 a.m., and the store will open at 11:00 a.m. The store will open at 11:00 a.m., and 30 people will be admitted in numbered order. On the 26th, numbered tickets will not be distributed and the store will open at 12:00.

-There were all-nighters last time, and even with such a large quantity, it is likely to be a battle.

Yamada:Items #1 through #15 are given out to customers who have been coming to the store since it was first established, and the earliest in line is #16. The items are usually displayed in the showcase, so they are worth seeing, and you may not see them again.

INFORMATION

BerBerJin 25th Anniversary

Sale dates: Thursday, February 23, Saturday, February 25, and Sunday, February 26
Location: BerBerJin main store
Address: 3-26-11 Jingumae, Shibuya-ku, Tokyo
Phone: 03-3401-4666
Numbered tickets distributed: 9:00~ (only on 23rd and 25th)
Time: 11:00 - 20:00 (23rd, 25th), 12:00 - 19:00 (26th)
Instagram: @berberjin_harajuku
berberjin.com
The products listed here will be sold only at the main Berber Gin store on February 23, 25, and 26, and numbered tickets will be distributed on the 23rd and 25th. More details will be announced on Instagram below.
@berberjin1