FEATURE | TIE UP

Translated By DeepL

City and Nature, The North Face Purple Label.
STROLL IN THE SHIZEN vol.2

City and Nature, The North Face Purple Label.

The North Face Purple Label, produced by NANAMICA, is a pioneer in the urban outdoors and one of the first to cross the border between the city and nature. For the 23SS season, the message is "STROLL IN THE SHIZEN. The literal translation of the phrase is "a walk in the nature. In our busy lives, it may be important for us to take another look at the nature around us. So, with a camera in hand, I took a tour of the nature living in the city, using Nanamika Mountain in Daikanyama, which mainly carries "The North Face Purple Label" as a base.

  • Photo_Shingo Goya
  • Styling_Toshihiko Hirano
  • Hair&Make_Tomohiro Kogure
  • Model_VINCENT (EXILES)
  • Text_Sota Ngashima
  • Edit_Soma Takeda

Scene 01: Documenting nature with a film camera.

The North Face Purple Label GORE-TEX® fabric pullover field jacket ¥79,200, high-neck pullover sweatshirt ¥26,400, mock neck turtle long sleeve T-shirt ¥16,500 (all)Nanamica Mountain), stretch twill cargo pants ¥22,000, knit cap ¥9,900, belt bag ¥11,000, other stylist's personal effects

There is no need to take the train or drive to the great outdoors, there is beautiful nature in the city as well. With this in mind, I took a short detour from my usual route to the tree-lined avenues of Meiji Jingu Gaien in search of nature. Although it is only a 10-minute bike ride from Harajuku and Aoyama, where I usually go for fun, the area is lush with greenery and the paths are wide. Just strolling along the path felt so good that I pressed the shutter of my favorite film camera several times.

The North Face Purple Label's Kagool, introduced by The North Face in the 1970s, is made of three-layer GORE-TEX fabric with a cotton outer layer. Unlike the usual outdoor wear, its appearance is very natural, and it seems to fit in with nature, making me feel at home. The belt bag around my waist is also perfect for carrying my film camera.

INFORMATION

Nanamica Mountain

Address: CUBE Daikan⼭, 19-6 Sarugaku-cho, Shibuya-ku, Tokyo
Phone: 03-6416-3012
Hours: 11:00 - 20:00
Official online site
Instagram: @nanamica_mountain, @thenorthface.purplelabel