Atelier Beton: Ten different ateliers for ten different people. | feature

STYLE.5
Akira Igarashi

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Igarashi-san, while modeling, you are also involved in creative activities, or something like that.

Yes, I have. I haven't had much time to do it recently.

You are a graduate of the University of the Arts, aren't you? You entered the university straight through. That's amazing.

I was lucky. It was a rather new department called the Department of Advanced Art Expression. To put it roughly, the department is developing new methods of expression within the category of contemporary art.

In the sense of expression, modeling and art may be fundamentally the same. What are you interested in these days?

I'm really enjoying acting right now. I just started last September.

I think you have an atmosphere and face that could be used for a variety of characters.

Thank you very much. I hope to work hard on that this year.

PROFILE

Born in 1999. After graduating from Tokyo University of the Arts, he began working as a model and actor. His hobbies are playing chess and watching animal documentaries.
Instagram: @akira_igarashi37

STYLE.6
Masayuki Fujita

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Atelier Beton" has a lot of items with slightly dull colors or tones, don't they?

Yes, I think so. Beton = concrete, so we may often choose such nuanced colors rather than clear colors.

I don't think the brand has a seasonal theme, but how do you feel about the 2023SS?

Each time I use a little bit of color as an extra color, but this season I think I may use more of that color than usual.

There are quite a few fabrics that you make originally, aren't there?

I think half of my work is always original. I try to create an expression with the feel of the material.

Do you usually wear a lot of clothes from Atelier Beton?

These days, I wear almost exclusively my own brand of clothing.

PROFILE

Designer of ATELIER BÉTON. Thinking of clothes as "tools for living" that make life more comfortable, he creates products that accompany one's life's work at home with a new sense of style. By incorporating functions that make everyday activities enjoyable into simple, industrial designs, he has developed homeware that goes beyond loungewear.
atelier-beton.com
Instagram: @atelier_beton