FEATURE | TIE UP

Translated By DeepL

Lovelace's beautiful journey.
New Collection of LOVELESS

Lovelace's beautiful journey.

After having spent the past few years in a state of immobility, it seems as if that routine will return this year with the arrival of spring. I am sure that many of you are excited about the idea of going on a trip somewhere. But traveling is not just about going far away. This season, Lovelace defines "Journey" as going somewhere or doing something, and develops a collection based on a monthly theme. The lineup makes you think, "I want to wear this to go there. This is the lineup that makes you think so.

  • Photo_Kiyotaka Hamamura
  • Styling_Hayato Takada
  • Hair_Hirokazu Endo (ota office)
  • Make-up_Kie Kiyohara (beauty direction)
  • Model_Arran, Etty
  • Text_Shogo Komatsu
  • Edit_Shunta Suzuki

Wear something fresh and new.

Dressing up may be more important for one's own upliftment than for someone else's praise. When you feel uplifted, your perspective will change, and even familiar cityscapes will look fresh. This is also "Journey. In addition to the aforementioned "Marine" collection, there are also items on standby that mix dress and casual wear with a touch of elegance. Even if you have nothing special to do, you will want to go out dressed up more than usual.

Don't miss the oriental-inspired design with bright colors and eye-catching patterns. These items are not too flashy but stand out, leading to a playful style. A refreshing change from the heavy color scheme of winter, this collection is a great way to add a touch of seasonal color to your wardrobe.

This is the perfect season for a fresh start. Traveling is a great way to broaden your knowledge, but depending on how you look at it, you can make the trip more accessible. This season's "Lovelace" made me realize this. The core of the brand remains the same, but it is approached from various angles with "Journey" as the starting point. Whether worn as a full-body outfit or as a single point of interest, Lovelace offers only items that will polish your stylishness. Thanks to "LOVELESS," no matter where you go or what you do this spring/summer, you are sure to leave with lasting memories.

INFORMATION

LOVELESS AOYAMA

Address: 3-16-1 Minami-Aoyama, Minato-ku, Tokyo
Hours: Monday-Saturday 11:00-20:00, Sunday 11:00-19:00 (irregular holidays)
Phone: 03-3401-2301
WEB site
Instagram: @loveless___official