Wear MERRELL 1TRL!

Until a decade or so ago, Merrell was the name of the festival, after all. The footwear that graced the feet of festival-goers was the classic "Chameleon," "Jungle Moc," and "Moab. The premium collection "MERRELL 1TRL," launched in 2020 after a period of dominance, has received overwhelming support overseas, and Merrell's popularity is resurgent on the Japanese street scene as well. Therefore, we will unravel the two fashion icons and the reasons for their popularity at the new store that opened in "Shibuya Parco" .

Photo_Hikaru Morita
Text_Keisuke Kimura
Edit_Hideki Shibayama

The one and only MERRELL 1TRL store in the world .

Merrell was born in 1981 in Vernal, Utah, USA. The company has produced many masterpieces, including hiking boots. In 2020, MERRELL 1TRL was launched in Europe as the brand's premium line. In 2020, "MERRELL 1TRL," the brand's premium line, will be launched in Europe.

From there, the brand caught the eye of highly sensitive influencers and stores overseas, gradually expanding its recognition. Attention naturally increased in Japan, and finally, in March 2023, a store where the full lineup of "MERRELL 1TRL" can be seen opened at "Shibuya PARCO". . Moreover, this is the only "MERRELL 1TRL" store in the world.

Since this is the first of its kind in the world, the design of the store, the layout of the store, and the product lineup were all done by the MERRELL 1TRL team in Europe. Even the fixtures and fittings were all custom-made.

Ryo Takashima and Hikari Shibata, two next-generation fashion icons who have been curious about the MERRELL 1TRL, visited the store and asked what they would choose!