Eyewear at Eyethink this spring.

The eyewear boutique "i-think" operated by "BAYCREW'S" was created in September 2019 and currently has stores in Shinjuku, Nagoya, and the Shibuya PARCO where this event will take place. A fourth store is scheduled to open in Tokyo this fall.

The full collection of "ayame" is available, and more than 200 pieces of "MYKITA" are on display, mostly dead stock. In addition, there are 50-60 brands from Japan and abroad, including many special-order items.

The greatest feature of "Eyesync" is that it does not make eyewear a complicated subject. Although there are a number of eyewear lines, eyewear is proposed as an intuitive and fashionable item, and the selection and store design are not biased, but are designed to appeal to a wide range of people.

Instagram: @eyethink_eyewear

In the same area is the booth of the brand "mille," which was launched in March 2021 by Atelier Cinq Co. The creative team behind the internationally and domestically acclaimed eyewear brand "YUICHI TOYAMA." The brand offers a wide range of basic items that will elevate the wearer's fashion just a little bit. Needless to say, the quality of the workmanship and the comfort of the eyewear are also top-notch.

This booth serves as a showroom for YUICHI TOYAMA. as well as a directly managed store for the brand. The unique approach to customer service and proposals will surely make your eyewear selection enjoyable.

Instagram: @mille__official

In addition, there is a pop-up space that changes on an irregular basis. The shop offers a variety of products and contents to be enjoyed in combination with eyewear, allowing customers to shop not only for eyewear, but also for a lifestyle that extends beyond eyewear selection.

At the time of the interview (as of March 29), Atelier Macri, an eyewear and perfume specialty store located in Kiyosumi Shirakawa, opened a store. The two shops proposed a marriage of products that touch people's skin and give an impression of the person who wears them.

Instagram: @atelier_macri