FEATURE | TIE UP

Translated By DeepL

This is the story of a man named Ryu Nakamura, who shaped the magic number.
SEE YOU IN THE WATER.

This is the story of a man named Ryu Nakamura, who shaped the magic number.

Ryu Nakamura, professional surfer and director of the apparel brand "Magic Number," is celebrating his 15th anniversary this year. In the world of apparel, where it is said to be difficult to continue a business for even five years, how did he ride the waves of the times, grow his brand, and reach where he is today? We will look at his past and present, his thoughts on "Magic Number" and its outline.

  • Photo_Sohei Kabe
  • Surf Shot_Nao Miyake
  • Text_Keisuke Kimura
  • Edit_Hideki Shibayama

A new base to off yourself.

In addition to brand direction, Ryu is also involved in a number of other projects. This "WITH KAMAKURA" is another complex that he directed and completed in January 2023. The ocean is nearby, Hasedera Temple is just around the corner, and a dope shrine sits behind the facility. The Enoden train also passes by every 12 minutes with a thud, thud, thud.

. This building was moved from Shirakawa-go 70 years ago. When I was in elementary school, it was a ryotei restaurant called 'Kaiko-tei. It had been vacant for a long time, but a company in Kamakura bought it and was going to use it as their headquarters. But when I became Corona, I realized I didn't need an office and said, 'Why don't you produce here, Ryu-kun? He said, 'Why don't you produce this place?

The water bath is located inside the Genki furnace. It reuses a large, discarded kettle , and its depth is more than 150 cm.

The "WITH KAMAKURA" building, thus created, offers everything: clothing, food, shelter, recreation, and work. First, the garden. The garden was designed by Takashi Kuribayashi, a contemporary artist who is also a friend of Ryu's. The stump in the back of the garden is an art experience called "stump 001 kamakura. The stump artwork in the back is an interactive installation called "stump 001 kamakura," and inside it is an herbal steam sauna. Anyone can use it by making a reservation.

. it's not a regular sauna , it's just hands-on art. Herbs picked from the garden are boiled in a kiln, and the steam is fed into the 'stump. The temperature is medium and the humidity is high, so you can stay in there forever and really refresh yourself."

The ground floor is a cafe and pop-up space .

The café's menu is very extensive and includes coffee, special drinks from Ebisu's Sunshine Juice, bread from Pacific Bakery, and, on Mondays and Wednesdays only, soba (buckwheat noodles). The soba is to die for.

There was a buckwheat noodle restaurant called Takean near Asahina-cho, which was very delicious and popular, but it closed down a few years ago. The residents of Kamakura were disappointed, but since the owner of Takean was a childhood friend, they decided to take this opportunity to revive it. The burdock root tempura is especially delicious, so I hope everyone will try it.

Going up to the second floor, you will find a shared office in a tatami room, which can be rented by the hour or contracted on a monthly basis. During use, soft drinks are unlimited . Even those who are busy working in Tokyo can chill, work, and eat soba (buckwheat noodles) here and be perfectly fit without a sauna.

The third floor of the triangular roof is an event space. Every morning, yoga classes are held there. With a pleasant breeze and a panoramic view of Kamakura, yoga in this power-filled space allows you to connect with yourself more deeply than usual.

After Ryu mutters, "We need this kind of time, too," he continues, "I think it's important to turn off first, rather than on. . I think it is more important to turn it off first than to turn it on. If you don't turn it off, you can't really turn it on.

For Ryu, Kamakura's ocean, Myohonji Temple, and "WITH KAMAKURA" are the places where he can turn off his mind. It is there that he switches off and puts his creativity into "magic number.

The "Magic Number" T-shirt that Ryu is wearing on this day was made to commemorate the 15th anniversary of the company. The orange printed on the chest was the brand's original color when it was first established, and was revived 15 years later.

This moderately tapered denim, which has many repeat customers, is one of our specialties tailored in Okayama. The thicker the material, the more the silhouette stands out, and the more you use it, the more it will deepen in flavor. It is the surfer's style to wear these denims with a T-shirt and beeswax sandals.

INFORMATION

magic number

Instagram: @magicnumberjp
https://magicnumber-jp.com/