The first step toward sustainability proposed by the editorial store.

EDISTRIAL STORE, opened by stylist Hiroshi Ozawa, has just celebrated its first anniversary. To celebrate this event, the store will be out of Ueda, Nagano, where it is located, and "LIVE STOCK MARKET IN SHIBUYA" will be held at Parco in Shibuya. Of course, there will be a variety of tricks, but the most notable is that ZOZOUSED, a fashion zone for brand-name used clothing on ZOZOTOWN, will open a pop-up store, "LIVE STOCK MARKET with ZOZOUSED". At the pop-up store, the products are curated by creators active in the fashion world, and each of them picks up items selected by their own discerning eyes. To learn more about the appeal of the event, we asked Ozawa, Tatsuya Shimamura, director of "ZOZOUSED," and Yukari Negishi, women's director of "RON HERMAN," one of the guest directors, to talk about the highlights of the event.

Photo_Shinji Serizawa
Text_Yuichiro Tsuji
Edit_Yosuke Ishii

I hope it will be a place where I can push some new switch.

Lastly, please tell us what you want the audience to feel and what you expect from this project.

Shimamura:I think there are many people who know in their heads what sustainable behavior is, but are not sure what to do because there is so much information out there. I would be happy if this project can be a first step for people to experience secondhand clothes and to let go of them easily.

Negishi:. I agree with you. Of course it is important that our actions lead to good things, but it would be really nice if we could start with the feeling of "fun. And I think this project can do that. I hope that this event will be a place where something new can be flipped on.

Ozawa:I am the organizer of the event, and I imagine that I am creating many touch points for people to come into contact with fashion, like a festival or a school festival, so I would be happy if people can enjoy the event in their own way.