The Age of Small Business. ~ Visiting because of its owner ~ Part 1: Tweed Books (used bookstore)

The Age of Small Business. 〜The owner of the store is there, so I will visit.

Nowadays, anyone can easily buy things on the Internet. We are launching a new project to explore the significance of physical stores in such an era. We call it "The Age of Small Business. The term "small business" is one that we hear more and more these days. Although small in scale, I have recently become interested in stores that offer core products with a consistent focus and have a famous shopkeeper. We are going to walk around Japan to find out what these stores have in common. The first installment is Tweed Books, an antiquarian bookstore in Yokohama, Japan.

  • Photo_Yutaka Kono
  • Text_Gyota Tanaka
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A used bookstore where clothes are displayed . A wonderland of fashion books where treasures lie.

 

The area around Hakuraku Station on the Tokyu Toyoko Line, located in Kanagawa Ward, Yokohama City, is mainly comprised of the Rokkakubashi shopping street in front of the station , with small shopping streets in each area. Walking through the Shirahata shopping district, located in the area past the station's ticket gates and turning right, you will find the antiquarian bookstore "Tweed Books," which is the store we were looking for this time, about three minutes away. The front of the store is instantly recognizable as a bookstore because of the wagon display of used books, but a peek inside reveals an unusual appearance, with old fashion books from the 70s and 80s lined up in the front and a torso in the back with clothes on it. We interviewed the owner, Katsumi Hosokawa, who is truly fashionable.

-First of all, could you tell us about your store?

trickling brook.: "Tweed Books" is a used bookstore that is like my hobby room, with books on fashion, literature, and music as its main focus. Among them, I am a big fashion lover, and there are a lot of books on dressing and fashion that I have acquired in the course of wearing clothes. I would be happy if you could get those information in this store instead of going to a clothing store. . we also function as a used bookstore in town, with books on entertainment, historical fiction, food and lifestyle, and what's trendy . I like those things too.

-You are working in a nice outfit, but what made you open a used bookstore in the first place?

trickling brook. I went from college to a company in Tokyo for many years when I was working. I have been working with books for a long time, but I started thinking that it was time for me to do what I love, and I decided to open a used bookstore in my hometown of Yokohama two years ago because I can wear the clothes I love every day and I love books, especially old books. I decided to open a used bookstore in Yokohama, my hometown, two years ago. I like the British Trad style . People often ask me if it's not hard to move around at work, but I enjoy both my work and my daily clothing choices.

. - Just by looking at the bookshelf, Mr. Hosokawa's personality really comes through.

trickling brook. Secondhand bookstores show the color of the owner. Also, used books have a kind of aura that catches the eye. It is as if they are calling out to the person who has been waiting for them. I would like to make the most of that kind of charm.

-What kind of customers do you have?

trickling brook. Since most of the books in my store are from the 70s and 80s, I mainly deal with people in their mid-30s to 50s who used to read books at a young age. . I always have in mind that a used bookstore is a place for treasure hunting. I pay attention to the editorial display, but I am sure it is still not enough for those who know the pleasure of searching. . I am always looking for ideas for new tricks, thinking that while I am editing, I also need to leave some space.

-It's a very symbolic bookstore in that we want fashion lovers to gather there, with trousseaus displaying their clothes.

trickling brook. I used to have leather shoes on display, and you could tell that I was dealing with books about clothes, and it seemed to convey my enthusiasm very easily. . This is my way of expressing, "I wish there was a used bookstore decorated with clothes," which defies common sense. . This suit is from a British factory brand that I bought when I was a businessman and is now closed.

-When did you first become interested in fashion?

trickling brook. Since junior high school, I often looked at magazines and loved the European and British styles that I saw in them. . But once I started working, I stopped looking at them. Then, I changed jobs from a bookstore to a publishing company and started wearing a suit every day. That's when my love of clothes ignited again. I thought, "If I'm going to wear a suit, I want to wear a good-looking suit. But I had no idea how to wear it or where to start. So I went to a used bookstore in Kanda and came across Kazuo Hozumi's book, IVY ILLUSTRATED. . I was 33 years old.

-What books have you read since then?

trickling brook.: Jinichi Uekusa, Katsutaro Hayashi, Daigoro Hoshino, and in magazines, Menkura (Men's Club). . I got all the information from old books. From there, I fell in love with tweed and returned to the British style. . Then I realized that I like traditional clothes that have been filtered through an American filter. I am the kind of person who starts with books. . I like to read magazines first to find out what they are like.

-At the far end of the store, there is a recommended section. The left shelf is fashion. The center shelf is critiques ranging from Tokyo to space and heaven. The right shelf is philosophy. What an unusual little room with an unusual lineup.

trickling brook.: A typical bookstore display is divided by genre, but this place is just so miscellaneous, it's like my house. It's so condensed, you could say it's my head in a way . . I'm a strange person, aren't I?

-I think it is rare to find literature on display in a storefront. What is the appeal of literature to you?

trickling brook. For me, literature was the catalyst for my love of reading. I am also a big fan of personal novels, but I think it is because I was influenced more by reading about the world of fiction than non-fiction. The circuit that books = novels seems to be ingrained somewhere deep in my body.

-I know that used bookstores get requests from their customers, right? How do you make "recommendations"?

trickling brook. It is always difficult to respond to requests. The first "recommendation" is the most important part, so there is a lot of pressure to suggest the "right" book for the customer. I have to choose with the customer's expectations on my shoulders. In the end, I want to be a used bookstore where people think that the books, whether printed or visual, must be interesting because they are handled by that owner.

-How do you see the continuity as a used bookstore, and what do you see as the future of used bookstores?

trickling brook. the number of books in circulation is decreasing every year, but used bookstores should continue to exist. My personal thought is that used books will shift to antique value. Some stores are already doing this, and I hope to establish my own style in the way I propose and edit them. I would be happy if people would decorate their clothes, believe it or not, and buy my selection of used books.


Hosokawa's favorite personal belongings.

 

From here, we would like to introduce a few of Hosokawa's favorite products.

 

The store's number one style is 30! He also owns a tweed jacket and a bow tie from BLACK FLEECE. His standard footwear is straight tips from Alden or Lloyd Footwear, shown in the photo.

 

The first tweed jacket I ever bought in my life was at a British vintage clothing store near Yamashita Park calledRUISING SUN." He says, "This was the beginning of my interest in vintage clothing. . This was the beginning of his interest in vintage clothing. . "I learned that tweed is worn by generations of families and loved by up to three generations. I thought it would be nice to have a book that would be loved for a long time like tweed, so I named the store after it."

 

Basically, I prefer short shoes with a combination like wingtips, but I also wear these " Tricker's " room shoes often because they are easy to wear.

 

We asked Mr. Hosokawa to select 10 books that have influenced him .

 

Kazuo Hozumi, "To Wear or Not to Wear"
. out of print . It's such a waste, in fact, that I haven't even read half of it yet."

Kazuo Hozumi, IVY ILLUSTRATED Picture Book Ivy Boy Illustrated
. bought it after browsing at a used bookstore in Kanda . I thought it was cool to wear the vest. It was the inspiration for my current style. It is my fashion bible.

Yosuke Yamashita, "Laugh at the Pianist!
I love the honesty and lack of lies in Yosuke Yamashita's essays."

Yasutaka Tsutsui, "The Illustrated Book of Snobs" , Yasushi Machida, "Tsuru Tsuru no Tsubo
I am a big fan of Yasutaka Tsutsui and Yasushi Machida , and have read almost all of their books. I hope to continue to follow him whenever he releases a new book."

W. G. Seewald, "Austerlitz.
A customer who wears Yohji Yamamoto's clothes recommended me to buy it . It changed my view of architecture.

Jinichi Uekusa, "Miles and Coltrane Days.
During a trip to a used bookstore in search of clothing books , I came across a jazz book."

Toyoko Yamada, Balzac: A Patology of Customs
It seems to be about French dandyism, blancmelles, wickedness, and other seemingly non-fashion matters, and it's nice to read that 'a person's spirit is revealed in the way he grips his walking stick.'

Yasuki Nakayama "Listen to the New Miles!
You used to read a lot of Miles Davis books."

AUGUST SANDER, Menschen des 20. Jahrhunderts (People of the 20th Century)
. I have learned to see photography in my own way after encountering this collection of photographs. The commemorative photos of artisans, families, and portraits reveal the attitude of the town at the time. I like vintage clothing, so details I've never seen before interest me."

Tweed Books

Address: 107 Sage Hakuraku, 4-6 Shinoharacho, Kohoku-ku, Yokohama City, Kanagawa Prefecture
Open: 11:00-19:00 Closed on Mondays
www.tweedbooks.com
. Access is a 3-minute walk from Hakuraku Station on the Tokyu Toyoko Line. Secondhand bookstore specializing in attire, style, literature, humanities, music, design, art, etc. . Purchases are welcome.
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