Brick exterior. The high, sunlit, all-glass ceiling. A craftsman at work, pulling threads together. The dizzying cutback to the workhouse in Sunset Park is interrupted by a monochrome image of Wainwright standing alone in an unoccupied space with the lights turned off, perhaps having finished the day's operations.
For me, as an Englishman..." Wainwright began. Wainwright began by expressing his passion for craftsmanship. Looking back on his early explorations, which began with ordering indigo seeds and cultivating them on his balcony, he talked about the brand's identity, which was clarified through this process, and which became the title of the short film. This is clearly expressed in the tribute to the craftsmen who have inherited traditional techniques, and in the fact that all the furniture in the showroom and office, as well as the store, is handmade. Wainwright says that the pursuit of authenticity is what Rag & Bone is all about.
The short films, which ran through vol. 4, sent film crews to the production sites of Abraham Moon Tweed, Faith Triple Layered Jacquard, and Scholler Technical Fabrics. All of these are factories in which Wainwright has complete confidence.
“Rag & Bone" with a "man" on the hip means "scavenger" in the UK. It may sound like a derogatory name, but the world is in a tipping point, and we have to be hassle-free in order not to miss out on anything important. In his short film, Wainwright laments that "fabrics are especially shady," but he was able to pick up on the charms that were being left behind by the times because he did not get caught up in the long haul. He then exclaimed with the clear eyes of a child: "You call this crap? This is crap. You have lost your mind.
