FEATURE

Translated By DeepL

20 years of SOUTH2 WEST8.
From SAPPORO to the WORLD.

20 years of SOUTH2 WEST8.

Minami 2-jo Nishi 8-chome, Chuo-ku, Sapporo, Hokkaido. SOUTH2 WEST8 was named after the land where it is located, and was launched in 2003. This year marks the 20th anniversary of the brand. We interviewed the brand's director, Kento Miura, about the history of this rare brand that continues to send out messages from the north to the world, and the fundamentals of its craftsmanship, as well as a look at the 20th anniversary event.

The anniversary party was filled with local warmth and exciting sounds.

The 20th anniversary party began at 6 p.m., just as the sun was setting, and was quickly filled with people carrying the target pattern of "South 2 West 8.

The venue was filled with a warm local atmosphere and laughter, as if to say, "Everyone knows each other.

I could feel how much the brand is loved by the people of Hokkaido and Sapporo, and I could also see how much the brand attracts people from Tokyo and overseas, who came to celebrate with "South 2 West 8.

Adding to the celebration was the music of HHMM, a unit consisting of bassist Hidekazu Hyuga, who is active in numerous projects such as Stray Tenor, and Masanao Matsushita, whose Yasei Collective supports Gentle Forest and various other musicians. In addition, saxophonist and Sapporo native Tomoaki Baba will join in for a special one-night improvisation.

Now that the party is over, we would like to conclude with some congratulatory comments from the visitors. HOUYHNHNM will continue to support the brand that will continue to send out messages from Sapporo to the world.

Left: Mr. Gary Snyder / Art Dealer
So excited to see Ben's art in Japan!

Right: Mr. Ben Miller / Artist
Looking forward to seeing twenty more years of South2 West8s rise to success."

Left: Mr. Tomoo Watanabe / President of "TACOMA FUJI RECORDS
I am honored to be present at such a wonderful time and happy to have had a T-shirt made. I will continue to support you for a long time to come!"

Right: Mr. Arata Suzuki / Photographer
. "I've always been a big fan of yours, both publicly and privately, as I've been allowed to go fishing with you and shoot some looks for your brand. Anyway, congratulations. I look forward to working with you in the future!"

Left: Mr. Takeda / Company employee
. congratulations on your 20th anniversary!"

Middle: Naoko / Company Employee
Happy 20th anniversary!

Right: Hiroyuki Yamaguchi / Owner of "CISCO
20th anniversary, the best death! Congratulations!

Left: Mr. Sung-Ki Park / Robotics Engineer
. "I came all the way from Korea to celebrate this day, congratulations on your 20th anniversary. But the plane was expensive! (Laughs)"

Right Jo Jae / Nutritionist
Thank you for creating such a great brand! I will continue to support you."

Left: Mr. Hidemasa Yoshida / Arc'teryx Sapporo staff
I have been coming to this brand since about 10 years ago, and it has taught me the motivation of fishing and the enjoyment of fishing as a fashion, so I am very happy to see the 15th anniversary and that it has already been 5 years. I am really happy!

Right: Yusuke Mori / Owner of "Buta-don no butahage" (pork bowl)
. "I've been a part of 'South 2 West 8' since it opened, and it's been with me my whole life, so I'm very emotional. I really congratulate you!"

Left: Chihiro Yonezawa / "Ciao Panic Sapporo" staff
. "Congratulations on your 20th anniversary. When I think of Sapporo, I think of 'South 2 West 8.'"

Middle: Mami Yamato / Staff of "Ciao Panic Sapporo
Congratulations on your 20th anniversary ... I've been going there for about 10 years and will continue to go there for years to come."

Right: Ms. Izumi Fukaura / "STRIDE LAB" staff
. "Congratulations on your 20th anniversary. I have worked for you for 14 of those years, and I can only thank you for that. I will continue to support you!"

Left: Kyohei Kameda / Owner of "THE SHOEGAZER
Congratulations on your 20th anniversary! I hope you will continue to be a trendsetter in Hokkaido and stay on the cutting edge!

Right: Mr. Yusuke Haneda / Owner of "SEEK
Congratulations on your 20th anniversary . Please continue to be a part of the scenery of the city of Sapporo. We will continue to support you!"

INFORMATION

SOUTH2 WEST8

Address: 2-2-1, Minami 2-jo Nishi 8-chome, Chuo-ku, Sapporo, Hokkaido
Phone: 011-280-7577
Hours: 11:00 - 20:00
Instagram: @south2_west8_official, @south2_west8_sapporo_
www.south2west8.com