New Initiatives for the Earth as a matter of course.
Beaches and sunsets in view, Corona beer, chill music, and Finnish saunas facing the sea . While the focus of the Corona Sunset Festival tends to be on the attractive sights and contents, we would like to focus on the SDGs as much as the sights and contents.
Because Corona Beer was born on the beach, we are committed to coexisting with the natural environment and have partnered with OCEANIC GLOBAL, an international environmental NGO, to explore ways to make our festivals more environmentally friendly."
No disposable plastics, no food loss.... In addition to incorporating such sustainability standards, the beauty of this festival lies in its next-generation structure and philosophy, including mechanisms that make eco-friendly actions fun and water stations where visitors can refill their own bottles of water for free.
. it is very difficult to avoid plastic waste at festivals. . This time, perhaps for the first time in Japan, we have introduced drink cups made of 100% aluminum. While meeting our sustainability standards, we have created a fashionable design that gives people a special feeling when they hold it in their hands. Although it costs more, we hope that this festival will be a good opportunity to expand the use of aluminum cups.
It is important that we do not complete the SDG actions by ourselves, but work together with all the partners involved. I would be happy if the option of aluminum cups becomes more widespread, costs are reduced, and it becomes a new option. Besides, when you hold it in your hand, it feels nice and cold."
Japan is an environmentally backward country . . Therefore, there are many things to learn from global standards. Not only from a sustainable perspective, but walking around the venue, one gets the feeling of a mixture of foreign and Japanese cultures. Some people enjoy the freedom to dress as if they were participants in Coachella. The influence of Okinawa's unique Chanpuru culture, which is rooted in its history, is also strongly felt. Mr. Soga explained why he decided to hold the event at this location.
We value the value of being away from the everyday. For example, for people coming from Tokyo, coming to Okinawa is definitely a hassle, but we want to show them that there are more enjoyable experiences to be had by getting out of the comfortable routine. But we want to convey the message that there are more enjoyable experiences to be had by getting out of the comfortable routine of everyday life. I think that when life feels uninteresting, it is when you are not out of your comfort zone. So it's just a matter of trying to break out of your comfort zone while relaxing.
Okinawa has a unique history and a mixture of different cultures . Because it is such a place, it has a unique atmosphere that cannot be found anywhere else. I want to cherish that.
, the luxury of a festival where you can hear the sound of waves and live music at the same time is unmatched.
We have invited a wide range of artists, from global artists to up-and-coming Japanese artists, to perform in line with our concept of "relaxing". The excitement of the moment is very important, but we also value the time when people can enjoy themselves while relaxing and swaying.
The artists themselves, who perform at the festival, will be able to showcase a calm and open live performance that they would not show at other festivals, which is probably due to the magic of the Corona Sunset Festival.
The guests, the artists, and ourselves, the management, are all here as if we are taking off our everyday armor. I think that is the most valuable thing. I hope we can continue to provide this kind of value next year and beyond.
