The Fuji Rockers are drawn to Keane's Togetherness mindset.
Even in the late afternoon, the Keane booth was still packed with people. Some people rushed to the booth in between performances they wanted to see, some just happened to be passing by, and others were attracted by the excitement of the corn hole. The store was as busy as ever, with people trying on Keen products.
The booth will feature a lineup of models suitable for wearing at outdoor festivals from Keen's numerous lineup of shoes. Led by a model developed in collaboration with Fuji Rock, the lineup is divided into two axes: sandal-type shoes that protect the toes, and trekking shoes that specialize in walking.
In addition, there are soft goods such as sakosh made from scraps from the factory. It is nice to see the environmentally conscious DNA of "Keen," and at a reasonable price!
By the end of the evening, some models were running out of sizes. All models seemed to be tried on, but the most popular were Keen's classic "Newport" sandals, which are celebrating their 20th anniversary this year.
With toe protectors, an upper design that offers a substantial fit, a cushioned midsole, and a high-grip outsole, not many sandals are as well suited for outdoor festivals as these. Especially on a day like this year, when it doesn't rain, sandals are more comfortable than sneakers.
If anyone is considering new festival shoes next year, I would recommend "Newport". I think they are well worth a try.
. And so, in the blink of an eye, 5:00 p.m. came and went, and business for the day came to an end. The long and short day at the "Keen" booth, which was constantly bustling with people from the time it opened until it closed, was over.
I was taking a break with a Keen representative in front of the booth after the store closed, and he had some nice words for me, which I would like to conclude with. As I watched the Green Stage at dusk from a distance, I wondered if, in addition to the comfort and functionality of the shoes, visitors are drawn to Keen because they share this kind of Togetherness mindset.
This morning, I was talking with a staff member from the U.S. (SVP, Product and Innovation, KEEN US) about how music is a common language. We were just talking this morning with a staff member from the U.S. (SVP, Product Innovation and KEEN US) about how music is a common language, and how the best part of festivals is being able to share a common experience, even if you don't understand the lyrics or the music. As a company with a background in music and the culture that lies within it, we are very happy to be able to experience this kind of space together with our users. I just hope we can enjoy it together.
