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FEATURE|G-SHOCK Style Snapshot #STYLE_OF_G-SHOCK

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G-SHOCK Style Snapshot

#STYLE_OF_G-SHOCK

CASIO's G-SHOCK will celebrate its 35th anniversary next year. While maintaining its base of toughness and functionality, Casio has created and accumulated a variety of designs over its long history. This is why G-SHOCK watches are still a part of many people's lives even today, as tastes and preferences diverge and people's behavior and lifestyles become more segmented. Hama Okamoto (OKAMOTO'S), KANDYTOWN, models, athletes, and people in the fashion industry have all worn G-SHOCK watches and talked about the appeal of this watch that matches all kinds of situations. In this second of three installments in Huinum, we present G-SHOCK style snaps of fashion industry people and models.

  • Photo_Kazunobu Yamada
  • Text_Yuichiro Tsuji
  • Edit_Taiyo Nagashima
  • Special Thanks_MORI ART MUSEUM

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Clock:GA-700-1BJFShirt: BEAMS personal effects, Long T: HEAVYWEIGHT COLLECTIONS, Shorts: sage de cret×BEAMS PLUS, Sandals: suicoke×BEAMS, Cap: KAVU×BEAMS, Succotch: NONNATIVE×Pilgrim Surf+ Supply, Sunglasses: OAKLEY Supply, sunglasses: OAKLEY, glass cord: CHUMS

BEAMS Press

Kei Matsushitathree

What kind of image do you have of G-SHOCK?

When I hear the brand name "G-SHOCK," extreme sports come to mind: BMX riders, surfers, and skaters wearing the brand's products are impressive and remain so to this day. There are not many watch brands that have built a close relationship with such scenes.

What do you expect from G-SHOCK in the "festival" scene?

Enjoying music in nature is the best part of festivals. However, because of the natural surroundings, the weather can be difficult to read. I think it is only G-SHOCK, which pursues toughness, that makes it possible to wear a watch without worrying about sudden rain.

What do you like about the model you are wearing?

I like the mechanical design. While most watches these days are small in size, I feel that something large and rugged like this is refreshing. I think this is about the right size for a men's watch. It is also manly.

What did you keep in mind when coordinating?

We chose something that could handle any weather conditions. We chose pants that are amphibious. The length is short, so the top is voluminous to balance it out. Is this a key point? I used navy for the entire outfit to create a sense of unity, and I also accentuated the shirt with pins.

Clock:AWG-M100SWG-7AJFShirt: STORY MFG, Cut and sewn: SNMC x JOURNAL STANDARD TRISECT-2, Pants: TELLASON, Sandals: CHACO x JOURNAL STANDARD, BACKPACK: patagonia, Sacoche: mont-bell sunglasses: OAKLEY

JOURNAL STANDARD Press

Naoki Kuzethree

What kind of image do you have of the G-SHOCK brand?

My impression of G-SHOCK is that it is a "tough watch. When I was still in elementary school, my father, who was a firefighter, told me that it was a "very sturdy watch" when he bought me my first G-Shock. Since then, I have always worn it on active occasions. It gives me a sense of being "protected" somehow. I don't have any evidence to back this up, but I do feel a sense of security when I wear a G-Shock watch.

What do you think G-SHOCK will do when you go to festivals?

I like to go to the front of the stage to watch live performances. With a G-SHOCK watch, I don't have to worry about getting wet. Also, there is a lot of dust and dirt at festivals, so it's nice that the watches are not only waterproof but also dustproof. I think it is an indispensable item for festivals.

What do you like about the models you wear?

I think models with digital displays are common, so a chronograph with an analog display is fresh. I also like the white-based coloring. It gives a clean impression, so it blends in easily with a peculiar coordinate.

What are your styling tips?

I don't want to dress completely differently from my usual style just because I am camping. So this time, too, I added a little bit of my normal self to the camp specifications. Considering that we are in the middle of nature, I refrained from exposing too much skin to prevent insect bites.

Clock:G-100CU-2AJFOuterwear: U.S. ARMY; cut and sewn: Champion x monkeytime; shorts: STUSSY,
Sandals: KEEN, Succoshes: BEAUTY&YOUTH, Sunglasses: RAY-BAN

BEAUTY&YOUTH UNITED ARROWS Press

Takashi Kodamathree

What do G-SHOCK watches mean to you?

I wear it on my wrist all the time, so it is a necessity in my life. As I grow older, many people wear antique or luxury items, but for me, G-SHOCK is a watch that fits my height. The cost performance is very high, and above all, it is very easy to use. That is what I like about this brand.

What do you think about the compatibility between festivals and G-SHOCK?

I think they go very well together. Because of its pursuit of toughness, G-SHOCK can be worn in the harsh environment of nature without worry. I think this is the reason why G-SHOCK and festivals go so well together. Even if it rains, you can enjoy music and camping without worrying.

What do you think is attractive about the model you are wearing today?

The navy-based color scheme is a classy touch. The coloring skillfully neutralizes the masculine and rugged image of "G-SHOCK," making it an item that can be enjoyed as a fashion item. It also matches the image of Beauty & Youth (laughs).

What were you conscious of in coordinating this time?

When going to a festival, you want to wear something that is easy to move in. So, to go with the basic styling of a T-shirt and shorts, I added a slightly oversized mod parka to add volume. I saw one of my favorite musicians standing on stage wearing a mod coat at a festival I went to a long time ago, so I used that as a reference.

Clock:BGD-560CU-9JF, outerwear: The DALLAS, tank top: THEATRE PRODUCTS, skirt: TAN,
Boots: Timberland, Sunglasses: A.D.S.R.

4K Press

Lavenitas, Jennifer.three

What is your image of the G-SHOCK brand?

G-SHOCK" has the image of a tough and unbreakable watch. I used to wear one all the time when I was in high school. All of my friends wore them, and I still remember the skater's style with this brand of watch.

When you go to festivals, do you feel more secure with a G-Shock?

That's right. I feel secure in knowing that even if it rains or a strong wind blows, G-SHOCK will be safe. At festivals, you move back and forth between various stages, so you have to keep an eye on the performance times of the artists you are interested in. That's why a watch is a necessity. It's a hassle to take my phone out every time, and I'm also a little worried about it getting wet in the rain and breaking. That's why I definitely need a tough watch like G-SHOCK.

How do you like the "BABY-G" you are wearing now?

The pop of color is cute, and it adds a nice accent to my coordination. I like that the design itself is simple and easy to wear with no unnecessary decorations.

What do you consider when coordinating for a festival?

To be empty-handed. I minimize the amount of luggage I carry and put it all inside a sakosh for easy access. I also choose shoes that I can wear even if my feet get dirty or wet.

Clock:DW-6900EW-7JFShirt: ALLEGE S.

SHIPS JET BLUE Press

Jun Takamurathree

What kind of existence does G-SHOCK have for you, Mr. Takamura?

When I was studying abroad in LA, I saw many local people wearing them. I myself have been wearing them for a long time, and I really like their unpretentiousness.

What do you like about the model you are wearing this time?

G-Shock is often associated with primary colors or monotone, so elegant colors like this sand beige are very fresh and nice.

What do you expect from G-SHOCK in the "BBQ" scene?

It is a sense of security. Whether the work is done on a riverside or in the city, it will still be done under the scorching sun, so I think the toughness philosophy of G-SHOCK can be relied upon.

What are the key points of this coordination?

I was conscious of coordinating a fresh look with a saxophone blue striped shirt. Overall, the choice of items is classic and authentic, but sunglasses and sneakers add a street feel.

Clock:BA-110-7A3JF, Dress: FWK Engineered Garments, Pumps: A.P.C.

BEAMS Staff

Japanese beautyberry (Callicarpa japonica)three

What kind of image do you have of G-SHOCK?

I have the impression that it is masculine and strong. However, there is also "BABY-G," which I am wearing now, and I feel that girls can also relate to this brand.

What do you like about the model you are currently wearing?

There are various functions that make you want to try them out. Also, the design is not too bulky, so it is easy for girls to wear. These are my two favorite points. I also like the fact that it is written in analog, which makes it look a little more elegant.

What do you think about the relationship between G-SHOCK and BBQ?

Whether it's an urban BBQ like today's, you might spill a drink or get caught in a sudden shower, so after all, just having waterproof properties makes me feel more comfortable.

What are the key points of today's styling?

Wear a dress and look like a girl. It is decorated with fine dots and is my favorite retro item. Since the dots and buttons are white, the watch is also white to create a sense of unity.

Clock:DW-5600BBN-1JFPants: SENSE OF PLACE by URBAN RESEARCH

URBAN RESEARCH Staff

Atsunori Kashiothree

What kind of image do you have of G-SHOCK?

My last name is "Casio," so I have always felt a strong affinity with G-Shock. When I introduce myself, I say, "I'm the same as Casio, the watchmaker," and everyone remembers me (laughs). (Laughs.) When I see my friends wearing G-Shock watches, I feel a little happy. Even though it is a Japanese brand, I respect the fact that it is recognized worldwide.

What do you think is the link between the BBQ scene and G-SHOCK?

I think BBQ is a relatively light outdoor activity. Compared to camping, BBQs can be enjoyed in normal clothes, so I wanted a stylish watch that would not break. In that sense, I think G-SHOCK watches fit the BBQ scene. It is safe even if it gets wet, and the design is masculine and cool. It really is perfect.

What were you conscious of in coordinating this time?

I like traditional clothes, so I wore a polo shirt today as well. Except for the shoes, everything else is black to give a slightly tight impression.

What do you like about the G-SHOCK you wear on your wrist?

It's an all-black, stylish place. The dial is solid and stoic. The design of the watch itself is also simple and cool, and it looks easy to match with any style.

Clock:BGA-190BE-2AJFTops: KBF

URBAN RESEARCH Staff

Izumi kinkathree

What comes to mind when you hear the name "G-SHOCK"?

I think the watch is functional and useful for outdoor activities. When I was a student, my parents gave me a pink watch from "Baby-G" as a gift, and I liked it so much that I always wore it.

How about the model you are wearing now?

It's cute. The color is fresh and I think it fits perfectly with this kind of BBQ scene. It will be hot from now on, so I think it will look good in the summer season, and I would like to wear it to the beach. The dial is also cutely designed and I think this would be easy for girls to wear.

What do you think G-SHOCK will do for the BBQ scene?

I think it is best to wear a tough and cute watch like "G-SHOCK" for this kind of situation, because if it is a delicate watch, I would worry about whether it would break or not, and I would not be able to enjoy the BBQ. If you want to enjoy the food and conversation with others, this is the watch for you.

This time, the coordination is

While the long blouse and denim keep the style casual, the hat and shoes pull it together and balance it out. Another key point is that the light indigo denim matches the color of the watch.

beautician

Taiki Okinagathree

What kind of image do you have of G-SHOCK?

It is a martial and masculine image. It is a tough watch, so I feel secure that I can use it in any way I want. I use water a lot in my work, so I always wear a G-Shock watch when I work. I also like the fact that I can wear it with any clothes.

You always commute to work on a kickboard.

Yes, a bicycle would be too close, and a kickboard to work is about right. It's good exercise. It doesn't go as fast as a bicycle, so I can take my time and see the sights of the city. I sometimes fall or almost scrape against a wall, but that kind of impact won't break my G-Shock, so it's very useful.

How do you like the model you are wearing this time?

The solid and simple design is cool. It is not thick and can be worn casually, so it doesn't interfere with your coordination.

Finally, what are the key points of coordination?

I always try to dress in a way that is easy to work in. Today, I am wearing a loose-fitting silhouette for ease of movement. I wear a scarf around my neck to protect myself from sunburn. I always ride a kickboard, so I basically wear sneakers on my feet.

Clock:BA-110-7A1JF

model

Matsumoto Yuithree

What is your impression of G-SHOCK?

It has a sporty image. It has a design that makes you want to wear it when you want to be active, and the coloring is cute. But that doesn't mean it can't be worn on any occasion, and I think the fact that it can be worn on a daily basis is also appealing.

I was wearing a "G-Shock" while shopping today.

I often come to Harajuku for shopping, but on my days off I tend to be greedy and make a lot of plans for this and that (laughs). (Laughs) That is why I look at my watch and pay attention to the time when I move around. With G-SHOCK, I can wear it without worrying, and I can feel at ease, so my steps are light.

What do you like about the "BABY-G" you are wearing now?

The coloring is fresh and cute, yet there is also an element of elegance. That's what attracted me to this watch. But it also has a durable impression that is typical of G-Shock. I think there is a wonderful sense of balance in the way the various elements come together.

What did you consider when deciding on today's coordination?

The temperature was a little too hot, so I wore a casual, easy to move in dress. I found this dress at a thrift store, and I like the cute ribbon on the back.

model

Shunya Iwakamithree

What is your impression of G-SHOCK?

I still have a strong impression that it is a tough watch. I received one as a gift in the past, and I used to wear it myself. It was useful when I went snowboarding and other active scenes.

I understand that your hobby is tennis. Do you wear it while playing?

I wear a watch. I used to belong to a club that was very strict about time, so I had to wear a watch. That is why I wore a G-Shock at that time. I needed a watch that was durable and waterproof, because I might get hit by the ball and sweat while playing. So, I chose a "G-SHOCK" watch.

What is the point of today's coordination?

I was conscious of sports. The colors are kept in dark tones to create a chic atmosphere. I often wear these pants because they are vintage and have a beautiful silhouette.

What is your favorite aspect of the model you are currently wearing on your arm?

I like the cool metallic material used and the mature color scheme. I also like the elegant analog display. G-Shock has a strong outdoorsy impression, but I think this watch is very urban.

model

Taisha quince (Chaenomeles sinensis)three

What kind of image do you have of G-SHOCK?

It has an active impression that matches sports and outdoor scenes. Many of the designs are menswear-like, so if you are a girl, I think they look really cute when you wear them on your wrist as a fashion accessory.

How about the model you are wearing now?

It's compact and cute. I like the inorganic feel of the design. The dial is also simple with no unnecessary decoration, so it seems to fit in easily with any fashion.

Do you visit museums often?

I come when there is an exhibit by an artist I like or someone I am interested in. Looking at the artwork stimulates my senses and gives me all sorts of ideas. I want to concentrate on looking at the works as much as possible, so I try to forget about my phone while viewing them. Sometimes I have to go to different museums because of overlapping exhibitions that I want to see, so I check the time on my wristwatch. This "BABY-G" watch has a minimalist design, and it's great because I can check the time at a glance.

Finally, please tell us what, if anything, you consider important when deciding on coordination.

I am conscious of creating accents with combinations of materials and patterns, and with the silhouettes of my clothes. I always want to dress in a way that only I can do, so I try to create my own individuality, even if it is a bit tiggy.

G-SHOCK
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INSTAGRAM:@gshock_jp

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