FEATURE | TIE UP

Translated By DeepL

Carrying the experience on our backs: the identity and appeal of Whitage, a bag brand born from a UX perspective.
What is WHITEÂGE?

Carrying the experience on our backs: the identity and appeal of Whitage, a bag brand born from a UX perspective.

I have a feeling that this bag will be a game changer. Keiji Ogawa, who has been involved in various brands and has been involved in fashion from a wide range of perspectives, including marketing, sales, and even MD, says, "I think this bag is going to be a game changer. He is the designer of the newly launched bag brand "WHITEÂGE" this season. The brand is full of interesting keywords, such as UI/UX design that makes use of his other face as a web director and designer, and the use of new materials that reduce the weight of the bag. We asked Mr. Ogawa himself to tell us what exactly "Whitage" is.

  • Photo_Yuma Yoshitsugu
  • Text_Hisamoto Chikaraishi(S/T/D/Y inc.)
  • Edit_Naoya Tsuneshige

The key is ease of use that is not dependent on the user's dominant hand or the situation.

What kind of bag is it?

Stream:The GEX Daypack, GEX Backpack, and GEX Shoulder Bag are available. Each is available in two colors, black and noir gray, and in two sizes, M and L.

You can choose the color you prefer and the size of the gadget you carry. The body is made of Cordura 1000 with urethane coding for durability and micro-water repellency.

An iconic detail is the "utility pockets" on both sides of the front for easy access to stored small items, regardless of your dominant hand or the way you carry your back.

GEX Daypack's "utility pocket".

Side of GEX Backpack. The type and size of zippers are changed according to location and ease of use.

The strap of the GEX Shoulder Bag is removable. It can be adjusted so that the cushion is positioned at the shoulder when worn on either the left or right shoulder.

In addition, within a single bag, we have created a sophisticated design that combines ease of use and good looks by using different types of zippers, such as lined zippers and watertight zippers, as well as different materials for the zipper top.

The bag is full of fine design details when you look at it closely. How do you feel when you actually use the finished bag?

Stream:I use the "GEX Daypack," and as intended, the "utility pocket" is convenient for putting in and out my wallet and keys, and it is easy to put things in and out when I hold the bag in front of me on the train. Other small organizers are provided so that you can carry your belongings in a well organized manner.

Stream:In terms of appearance, the zipper top is made of leather and the bottom of each type is made of grainy leather in common, creating a casual yet classy finish. I think it would be great for simple coordination, but also for mismatching with feminine outfits, such as styles wearing luxurious high-brand clothes or dresses.

INFORMATION

WHITEÂGE (Tokyo Delica Merchandise Department)

03-3654-5343
Official Online Store
Official Instagram
*Sales will begin on October 25 (Wed.) at the official online store and stores that carry the product.

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