ABC's of getting to know Anfilo. part 1

It moves. Functional beauty for all. This is the concept behind Anfilo. People live their daily lives by moving and making their wills tangible. Anfilo's clothes are designed to support this movement in a stress-free and functional way, and to make people look beautiful and attractive. Whether you are walking, working, or playing. This is a brand that brings expression and comfort to each and every movement.

The concept of "Anfilo" is to bring functional beauty to all people, transcending race, gender, age, and title. This is our design philosophy and the rules we have imposed on ourselves. The products are inspired by the essential garments that have been passed down through the ages. The essence varies from traditional, military, outdoor, sports, and so on. That is why the collection is universal and fits into your wardrobe.

Among the many types of clothing offered by Anfilo, cargo pants are highly regarded by many people. The reason for this is that they are made into a smart pair that is easy to wear on the street while maintaining the military-inspired, fearless look. The soft and comfortable fabric creates a beautiful drape with a sense of fall, creating a classy silhouette. This season, there is also a mode type using leather-like fabric (photo on the right), so keep an eye out for it.

The clothes of "Anfilo," created by Masato Koyama, creative director of "IDEAS," which handles a variety of designs both in Japan and abroad, and his design team at "Onward Kashiyama," are based on a single philosophy.

They refer to the book "IBM Design from Japan" as the underlying philosophy behind the design. The book's basic design concepts include: "The computer should be easy to use for many people," and "The exterior design should be minimalistic and beautiful. The contents in the book are all things that seem obvious but are hard to notice. The functional beauty of Anfilo, which can be used by all kinds of people, is greatly influenced by this design philosophy.

What they got was the idea of "it's not art, it's design. Instead of following the ego, what is comfortable for the user? In a sense, this book is a starting point to return to, constantly asking such questions.

To embody this idea, they study outdoor, sports, and military vintage clothing day and night and apply it to their designs. In particular, they refer to clothing from around the year 2000. The clothes are neither too classic nor too technical, and many of them are the prototypes of the functional beauty that "Anfilo" believes in.

Of course, we do not sample them as they are. It is the design team's job to cook them well and breathe life into them as clothing in the desired form. If it is too functional or too fashion-oriented, it loses its "Anfilo" character.

C.P. COMPANY 971-021. An informal history of Italian sportswear" is a book that gives us ideas on how to balance such designs. The portraits in the book are stylish and beautiful, despite the fact that they are all wearing functional clothing, and yet the way they are incorporated into everyday styling makes them seem more real and accessible. This book, which reflects the boundary between functionality and fashion in a good sense, is also one of the design concepts that "Anfilo" aims for.

Anfilo's clothes reflect the mood of the times. While taking inspiration from the past, the fabrics, silhouettes, and details have a neutral, light, and contemporary feel. Another feature of the brand is its anonymity and its awareness of openness in creating clothes that do not limit the wearer. The pursuit of comfort required for everyday wear results in a style that is not overbearing.

It moves. 8functions" and "MOVE TEX" are two fabrics that embody the concept of "functional beauty for all. Although the functions they hold are different, both fabrics are designed to be beautiful and fashionable when made into clothing.

As the name suggests, "8functions" is a multifunctional material with eight functions. It is an excellent material that seems to fulfill all the desires of the wearer: cool to the touch, water repellent, moisture permeable, antibacterial, deodorant, washable, stretchy, and lightweight. Because they are thin and have a sense of fall, even hard military-derived wear, such as the aforementioned cargo pants, can be made to look soft and urban by using this material.

MOVE TEX" features 360-degree stretch in any direction and a dry feel. It is also water-repellent, lightweight, and moisture-resistant. The matte and calm look of the fabric allows it to be smoothly combined with natural fibers such as cotton and wool. Furthermore, the fabric has a strong ability to return after stretching, so there is no need to worry about it losing its shape. It is also wrinkle-resistant and does not require a steamer.

Light Warm Knit" is a collection of knitwear with moisture absorbing and heating functions. These knits are comfortable and warm during the cold season, and their wool-like appearance allows them to blend in with everyday outfits without any sense of discomfort. The color palette is also a highlight, adding color to winter styling that tends to be cluttered with dark tones. This is sure to make a great gift. This time, we are giving away a total of 15 of these knits! For application details, please see below.

① Light warm crew neck knit (KRUOSW0506)
② Light warm turtleneck knit (KRUOSW0507)
③ Light warm knit polo (KRUOSW0508)

varietyOff-white, charcoal, red, green, blue, navy
SizeS, M, L, XL
Price¥6,990 each

successful candidateTotal of 15 persons from (1), (2), and (3)
Application Period: From Wednesday, November 1, 2023 to Sunday, December 3, 2023 at 23:59
How to apply
(1) Amphilo Men's official Instagram "@.unfilo_mens_officialFollow the "Follow" button
(2) "Like" the target post. and write the hashtag "# HOUYHNHNM's", the name, color and size of the desired item in the comment section to complete your entry.

*Changes cannot be accepted after winning a prize.
*All public accounts are eligible during the campaign period of the gift.
*Already "@.unfilo_mens_officialAlso available for those who follow the
*Winners will be contacted via DM approximately mid-December. After that, please fill out the designated survey form to enter your personal information

Our lives have changed dramatically with the advent of smartphones. Phone calls, e-mails, SNS, photography, shopping...all operations can be done with a single finger on the screen. The same is true for temperature control of clothes. HOTOPIA" is a heater that can be built into clothing, and in conjunction with an app, can be adjusted to four different levels of warmth. For example, the heater can be turned down to lower the heat in heated areas, or turned up when outdoors in cooler temperatures. The evolution of technology has made it possible to adjust the temperature smartly and quickly. Anfilo also offers hooded coats and stainless steel collared coats equipped with this function.

You can easily check the latest information on the men's collection of [Anfilo],Official Instagram account (@unfilo_mens_official)It is. They will be holding an Instagram-only "GIFT Campaign" for each season, including the gift campaign introduced in the "G" section of this special feature. Please take this opportunity to follow the account.

Anfilo" jackets are casual yet classy, and can be used for a variety of occasions. The secret lies in the pattern. The body has a boxy silhouette with no waistband narrowing, and the sleeves are designed to be casual and easy to move the arms around. In contrast, the lapels and collar are tailored in a crisp, formal style, giving the jacket a sharp impression when worn. MOVE TEX" is used for the fabric. It is wrinkle-resistant, so it can be stored in a bag and worn immediately without the need for a steamer.

This season's knitwear lineup is also notable for the addition of expressive low-gauge pieces. These are hairy knits with stretch functionality added to lightweight and warm mohair, and bulky knits with a plump and bulky texture that makes the knitted fabric stand out. Both have a calm look that looks like wool, yet can be washed at home in cold water. They are very easy to use and recommended for a variety of casual fall and winter outfits.

The most important factor in expressing the "beauty" of the brand's concept of "functional beauty" is the lines, or silhouette, of the clothes you wear. Coats are designed to have soft, rounded, graceful lines from the back to the hem, and bottoms are designed to have lines that make the legs look beautiful and straight. Anfilo's design team includes experienced pattern makers. While catching up with the designers on ideas, they draw lines that are not bound by conventional methods and create clothes that look beautiful even when the wearer is in motion.This articleYou can read more about it in the