The shapes created by up-and-coming designer Hed Maynor. How are the original shapes created? | feature

The modeling by up-and-coming designer Hed Maynor.
How are creative shapes created?

Who are the hottest designers right now? If you were to ask this question to people in the fashion industry, I am sure that many would name Hedo Maynar. While paying respect to tradition and authenticity, the clothes he creates are all contemporary. He pursues his own unique expression, moving freely between traditional and mode. The up-and-coming designer and the Spanish fashion brand "Desigual" have announced a collaboration. What kind of attention to detail is packed into the 11 items designed from a genderless point of view? And what is the story behind his design philosophy? We visited Mr. Desigual, who was visiting Japan for the first time.

Photo_Kai Naito

Text_Tsuji

Edit_Naoya Tsuneshige

PROFILE

Hed Maynor.

She began sewing at the age of 16 and later began studying art and fashion. He enrolled at the prestigious "Institut Français la Mode" in Paris, where in 2015 he founded his eponymous brand Hedemeiner, which was awarded LVMH's Karl Lagerfeld Prize in 2019.

The focus is on Japanese kimonos and other aspects of clothing that link to clothing from around the world.

What is the purpose of your visit to Japan?

Hed Maynor:I am here in Japan for the launch of my collaboration with [Desigual], which will start in Tokyo. I am also looking forward to observing the lifestyles of the people living in and around Tokyo, taking in the sights of the city, and visiting various stores.

What are your expectations for this trip and what do you hope to get out of it?

Hed Maynor:I have been looking forward to visiting Japan since I started my brand. There are many stores in Japan that carry my brand, and I look forward to seeing people wearing my clothes.

How do you see the Japanese fashion scene?

Hed Maynor:I have great respect for the craftsmanship of Japanese designers. The design approach is fascinating, but when you look at each product, it is made with great delicacy and precision. That is what I find valuable.

Hedemeiner's collection includes items with a Japanese feel, such as the "Kimono" and "Judo Pant.

Hed Maynor:Rather than Japanese culture itself, I am interested in the shapes and patterns of kimono and other Japanese clothing. There is a link between such construction and clothing from all over the world, and that is what I am focusing on.