The only way to solve the problem is to talk about it. We must not fail to do that.
-I can tell from talking to you two today that you share a vision and respect each other, but do you have conflicts of opinion or fight with each other?
Esther: That's every day (laughs).
Brendon: Always (laughs).
Esther: . but life is all about balance. . in that sense, I think our tastes and values are aligned.
Brendon: . When there is a disagreement, the only way to resolve it is to talk it out. Sometimes fighting is necessary, but we should not neglect it.
. - Expressing your opinions and discussing things with each other are definitely necessary, not only between partners but also to the world at large. Japanese people tend to refrain from expressing their opinions, so it is even more important.
Esther: I will tell Japanese women, "Insist on more equality! I'm going to tell them.
Brendon: (Laughter).
-. Esther is the very image of a strong, independent woman (laughs). Estelle did the interior design at Noah's, right? The Ark in the Harajuku store is also very symbolic and beautiful. Of course, I think it comes from the name "NOAH.
Esther: The design of the Noah's store is always based on nautical, Scandinavian, and other symbolic references. There are also elements directly linked to Noah, such as skateboards, art, and music. You can't find cashmere coats next to skateboards in any other store, right?
Brendon: I am interested in mythology . . both academic and spiritual. That's why Noah has some graphics that reference biblical stories. There are many interesting stories outside of the religious context, such as the battle between David and Goliath.
-. You are still in the middle of your voyage, aren't you? The environment surrounding you may not be smooth sailing, but how do you think the fashion world will change in the future? What do you want "Noah" to be in the midst of these changes?
Brendon: . it doesn't matter what others do. Businesses and individuals do what they think is right. If you keep your thoughts and beliefs, there is nothing to worry about.
Esther: I think we all evolve to be positive . . it's a natural thing to do, and I'm not influenced by what other brands do.
Brendon: No matter what direction the industry goes, we will not change. We will do what we have to do.
-I believe so. Finally, may I ask about the future of "Noah"?
Esther: . this year in Seoul, and next year in LA, we're going to have a great place. . so those two openings are a big deal. I really wish I could open more clubhouses in other cities, but I'm serious about all of them, so the pace will have to match that.
Brendon: In terms of products, I would like to refine them even further in the future, making the best of all categories and eliminating waste. We haven't reached that point yet, but I believe we will. I would like to make the design and quality of the products even better. . That is the most important thing, and that is what we are always striving for.
