FEATURE | TIE UP

Translated By DeepL

Mizuno and Vinyl Archive collaborate for the first time. The people involved talk about the background.
Mizuno × VAINL ARCHIVE

Mizuno and Vinyl Archive collaborate for the first time. The people involved talk about the background.

VINL ARCHIVE, created by designer Kohei Ohkita, and Mizuno, one of Japan's leading manufacturers of sporting goods, have collaborated to release their first jointly produced model, the Wave Prophecy LS VA. The first jointly produced model, "Wave Prophecy LS VA," will be released. Why did the two companies join forces? What are the thoughts behind this first collaboration? We asked the people involved.

Right/Kohei Ohkita
Designer of Vinyl Archive, established in 2009, and opened the store and gallery SALT AND PEPPER in Ebisu-Nishi, Tokyo, in 2018. This interview was conducted at the store.
Left / Takeshi Saito
He joined Mizuno in 2017 and has been involved in numerous projects including KAZOKU and rhrn.

How Kohei Ohkita joined forces with Mizuno.

-. First of all, can you tell us how and why you came to collaborate with us?

Saito: Vinyl Archive" is a unique Japanese brand. It is not eccentric, but has an overwhelming individuality that cannot be found anywhere else. I personally love this brand and have been a fan for more than 10 years. I have been a fan of the brand for more than 10 years, and I have been moved by it ever since the first time I saw it. If the opportunity arises, I would like to work with them on a project. I have been thinking about it for a long time.

Great North: Thank you . It is nice to know that you care about your brand over the years.

Saito: At some point, I had a chance to connect with Kohei-san on a personal level. Through various coincidences, we decided that now was the right time for us to collaborate.

-I understand that the collaboration is based on the Wave Prophecy, which features a midsole with two overlapping plates.

Wave Prophecy LS VA" collaboration model by Mizuno and Vinyl Archive

Great North: In collaborating with "Mizuno," I took a fresh look at the history of the brand and its current lineup. I toured sneaker stores and visited Mizuno's headquarters in Osaka, where I was shown the entire archive. Among them, I was particularly interested in the "Wave Prophecy.

Saito:The Wave Prophecy is the flagship of Mizuno's running category. The Wave Prophecy LS, the base of this collaborative model, is a lifestyle version of the Wave Prophecy. LS" is a lifestyle version of the Wave Prophecy.

-Why did you choose "Wave Prophecy LS" out of all the models?

Great North: The high-impact, technical design certainly caught my attention, but on the other hand, I have to admit that I wondered, "It's cool, but will it fit my fashion style? But I also honestly wondered, "They look cool, but will they fit my fashion style? However, when I tried them on, I found that they went well with all kinds of pants, and I could match them with any style. Moreover, they are very comfortable to wear. I was surprised at how great these shoes were.

Saito:After discussion with Kohei, we agreed that we should definitely use "Wave Prophecy LS" by all means , and we agreed to go with "Wave Prophecy LS". . This shoe has a very complicated structure and a large number of parts. . I couldn't wait to see how Kohei-san would arrange them.

INFORMATION

Mizuno Customer Service Center

Phone: 0120-320-799

Mizuno Sports Style

https://jpn.mizuno.com/mizuno1906

SALT AND PEPPER

Imamura Bldg. 2F, 2-5-2 Ebisu-Nishi, Shibuya-ku, Tokyo
https://sandp.stores.jp