HOUYHNHNM IN THE CAMP BOOK Learning from having fun. A new form of festival. | feature

HOUYHNHNM IN THE CAMP BOOK

Learning from having fun . A new form of festival.

From June 10 (Sat.) to 11 (Sun.), we exhibited a special booth at "THE CAMP BOOK," a festival held for the first time at "earth smile village" in Kita-Karuizawa. The festival is a happy event where people from all walks of life come together under the slogan "Let's learn and play together. Here is a report on the attraction of the festival from HOUYHNHNM's unique point of view. Those who went to the festival can look back on it, and those who couldn't make it can look forward to next year's festival. Please take a look.

Photo_Fumihiko Ikemoto
Edit_Taiyo Nagashima

Slow and gentle flow of time, different from so-called festivals

A new music festival has been born in Karuizawa, one of the most famous summer resorts in Japan. The name of the festival is "THE CAMP BOOK. With the message of "learning while having fun," the festival boasts an open atmosphere that transcends musical genres and generations. With so many different kinds of festivals in town these days, there is a reason why HOUYHNHNM's decided to have a booth at the festival.

Crafted stage and decorations that harmonize with the lush and beautiful nature. . A lineup of artists that crossover various genres. You will notice a slow and gentle flow of time that is different from that of so-called festivals. A mix of cultures, creating a festive space. This is the true appeal of festivals. I was also attracted by the independent attitude of the festival, which does not rely on big capital.

The wide variety of booths is also a major attraction of the event. There will be a variety of activities and popular brands and stores, including radio-controlled cars, boards, trampolines, and more for adults and children alike, as well as booths by THE NORTH FACE, CHUMS, BAMBOO SHOOTS, WED STORE, and more. SHOOTS" and "WED STORE" booths. The "GOOD BEER HUNTER" had a selection of authentic craft ales for beer lovers.

Full report on the Huynem booth!

We were also able to exhibit at the Huinamu Special Booth amongst these fascinating faces. Here are some photos to give you an idea of what we had to offer.

The highlight of the Huinamu booth will be the sale of official Huinamu T-shirts by TACOMA FUJI RECORDS, which will tell the unique story behind the T-shirts.this way (direction close to the speaker or towards the speaker)for more information.

The college-style print and soft comfort made it comfortable to wear in the outdoor festival environment. This T-shirt is available inCurrently on sale on HOUYHNHNM. . If you were unable to make it to the venue and have been in tears, please check it out.

OJAGA DESIGN's workshop, where visitors could create their own unique leather goods by combining colorful leather parts, was a hit with families. The workshop was very popular with families, and it was impressive to see both adults and children earnestly threading stitches onto the leather.

The GALAXY GEAR VR experience was unique. This so-called virtual reality technology allows visitors to experience the realistic sensation of riding a roller coaster, being taken to high places, and becoming a member of the Avengers. Cypress Ueno and Roberto Yoshino also visited our booth. Everyone was very excited, and some were so surprised that they sat up!

And finally, the Dice Challenge. Two dice are thrown at the same time, and if the same number of dice are thrown, a Huinamu sticker is given away. The event was very popular among men and women of all ages, and there was no end to the number of visitors throughout the event. There were three types of stickers produced this time. The stickers were specially designed and illustrated by Aimi Odawara, Kyne, and NONCHELEEE. The Huinamu booth was full of contents. It was truly a precious time for us to meet our readers face to face and enjoy the festival together.