FEATURE | TIE UP

Translated By DeepL

Le Labo on Wheels is a 25-day-only event in Kamakura, where you can enjoy the fragrance and the scenery.
Good scents and nice view, it's enough

Le Labo on Wheels is a 25-day-only event in Kamakura, where you can enjoy the fragrance and the scenery.

Le Labo on Wheels" is a popular project by Le Labo that has been held in various locations around the world. It is a mobile pop-up store that carries a truck filled with items that are a gem of the brand. The location chosen for the first event in Japan was in front of the sea in the ancient capital of Kamakura, a perfect spot for the event. We visited this large truck filled with a wonderful aroma.

The air that flows in Kamakura and Shichirigahama.

For 25 days from August 7 (Wed) to 31 (Sun), Le Labo will be stationed in a parking lot at Shichirigahama in Kamakura. Labo" mobile store will be stationed in the parking lot of Shichirigahama in Kamakura for 25 days from August 7 (Wed.) to 31 (Sun.). With the ocean right in front of the store, it is a good place to stop by, either as part of your Kamakura itinerary or as a local stroll.

The interior of the store has a stately and industrial atmosphere. The fixtures and furnishings are the same as in a regular store, but are vintage furniture carefully selected by the head office in New York. The multiple layers of wallpaper beneath the wallpaper and the unevenly applied tiles suggest the traces of time and the people who lived in the past. The "Le Labo In this movable store, which has the same floor space as the "Labo Shibuya Parco" store, storage space has been devised and there is an abundance of stock. . It is the height of summer, but the store is air-conditioned.

To reiterate, Le Labo is a quality-oriented fragrance brand. LABO is a quality-oriented fragrance brand. We are strongly conscious of the fact that we do not omit any of the processes, such as hand-picking the flowers used as raw materials and pouring the candles one by one by hand, and that we carefully create our products by hand in order to enhance quality. By accumulating these processes, we are able to create products that are imbued with craftsmanship. The same is true of this fixture. The iron shelves that were once used as bookcases have been reused and brought back to life as fixtures for "Le Labo. The iron shelves that were once used as bookcases have been repurposed and brought to life as fixtures for "Le Labo".

There is also a space outside where you can take a short break. This signboard and the free newspaper outside, "Le Journal," were also created by Le Labo. The attention to detail shows the will to convey the brand's unique worldview.

The parking lot is located right next to the Pacific Drive-in called "Shichirigahama Kaigan Parking Lot". . It is a great place to stop by for a meal or tea. This place, where you can enter the ocean in 5 seconds, you can see surfers enjoying riding the waves, and combined with the magnificent view of the horizon, you will feel a mellow atmosphere that is different from that of the city center.

There are many surfers in Kamakura, and there is a culture of enjoying surfing before going to work in the morning. For those who want to go swimming, there is the nearby Yuhigahama Beach, so go ahead and stretch your legs. You will see people swimming, walking, walking their dogs, or just gazing at the sea.

INFORMATION

Le Labo Customer Service

Phone: 0570-003-770
Official Site

Le Labo on Wheels Kamakura Shichirigahama

Address: Next to Pacific Drive-in, Shichirigahama Kaigan Parking Lot, 2-21-12 Shichirigahama Higashi, Kamakura, Kanagawa, Japan
Period: August 7 - 31
Business hours: 11:00-19:00
Payment methods: Suica, PASMO, iD, nanaco, WAON, Rakuten Edy (transportation e-money), PayPay, d-pay, au PAY, Melpay (QR payment), Master card, VISA, JCB, AMEX, UnionPay (credit card)

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