FEATURE | TIE UP

Translated By DeepL

It's always been Lee's 101.
JEANS FOR ALL

It's always been Lee's 101.

Lee's five-pocket jeans, or cowboy pants, were given the lot number "101" in 1925. Over time, the cowboy uniform became a favorite of stars of the silver screen and musicians, and the name "one-o-one" became one of the synonyms for jeans. In 2025, the iconic Lee brand will celebrate its 100th anniversary. No matter how much the times change, its appeal will remain the same. We present to you the current "101" style knitted in the commemorative anniversary collection.

  • Photo_Reiko Toyama
  • Styling_Takayuki Tanaka
  • Hair&Make_Yuka Toyama
  • Model_Eren (Be Natural), Momosuke (AMAZONE), Takuma Izumi (BIRD LABEL)
  • Edit_Soma Takeda

Universal 101 that transcends time, age, and gender.

Lee] jacket ¥44,000, T-shirt inside ¥8,910, pants ¥24,200 (all Edwin Customer Service), [Perugino] vest ¥49,500 (Wild Life Tailor), [Marvin Pontiac Shirtmakers Inc. Checked shirt worn inside ¥36,300 (Overriver), necklace ¥24,200 (Adwat Touareg), tote bag ¥17,930 (Ships Information Center), other personal effects of stylists

Vintage denim is certainly attractive, but there are some current "101s" that are just as appealing. One example is the 101 COWBOY PANTS" based on a model from the 1930s. The silhouette is ultra-thick and wide, and the fabric is the right-hand twill denim seen in pre-1944 models, which gives the pants a powerful faded look when worn. The cinch back, button fly, hair-on-hide label, and other period features have also been retained, and the craftsmanship is as fine as one would expect.

The "101-J RIDERS JACKET" worn by Steve McQueen was worn with these jeans, which can be said to be the origin of the Lee brand. JACKET," which is known to have been worn by Steve McQueen, to create a bold denim-on-denim style. The current mood is to add a subtle western accent with accessories.

Lee pants ¥19,800 (Edwin Customer Service), Lear fleece ¥137,500, Camisus Manolo shirt inside ¥44,000, Bicyclone by Buck Jack shoulder bag ¥10,450 (all at Ships Information Center), long T-shirt worn inside by [Beauty & Youth] ¥8,910 (Beauty & Youth United Arrows Marunouchi store), other items: stylist's personal effects

The universality of "101" is due to the fact that the silhouette and details have changed with the times. For example, this "RIDERS 101 WIDE LEG". The crotch is deeper than usual, and the crotch and hem are wider than usual, creating a baggy silhouette that matches today's trends.

The faded condition is like a partner who has been wearing them with care for a long time, and it goes without saying that they go well with casual styles, including street wear. Such a wide range of styles is one of the reasons why "101" has been loved by various people over the ages.

(Lee) pants ¥33,000 (Edwin Customer Service), (C.C.U.) leather jacket ¥106,700 (C.C.U.), (John Smedley) polo knit ¥48,400 (Lee Mills Agency), other items by personal stylist Agency), other personal effects of the stylist

In 1946, "Cowboy Pants," which were created based on the opinions of cowboys, changed its name to "Lee Riders" as a transition to casual wear familiar to a wider range of people. The "101-Z RIDERS JEAN" is a zipper fly model tailored in a roomy straight silhouette based on the transitional model born in such a transitional period.

The realistic look of vertical drop and whiskers is now fresh and contrasting with a classy top. Roll them up to reveal a special design exclusive to the anniversary model.

Click here to read the article in the sibling magazine Girlfinum.

INFORMATION

Lee / Edwin Customer Service

Phone: 0120-008-503
Official Site
Instagram:@leejeansjp

Adwat Touareg
Phone: 050-5218-3859

Overriver
info@overriver.com

CCU
t.kaneko@neover.com

Ships Information Center
Phone: 0120-444-099

Beauty & Youth United Arrows Marunouchi Store
Phone: 03-6212-1500

Lee Mills Agency
Phone: 03-5784-1238

Wild Life Tailor
Phone: 0120-298-133