The Truth About Gore-Tex Sneakers: What You Need to Know Now | feature

Now is the time to know the truth about Gore-Tex sneakers.

Gore-Tex products are convenient to have on rainy days. Recently, Gore-Tex products are often seen not only in apparel but also in sneakers. Although its high functionality of keeping out wetness and steam is widely known, the mechanism and background of why it keeps out wetness and steam are surprisingly little known. With the cooperation of ATMOS, which has been focusing on Gore-Tex sneakers for some time, we invited Yoppi, the PR manager of ATMOS, seidai, a model who loves sneakers, and Yasuhiro Hirai, who is in charge of marketing for the Gore-Tex brand, as guests to discuss the essential appeal of sneakers, how to take care of them, and the current focus on them. They discussed the essential appeal of Gore-Tex sneakers, how to care for them, which models to look out for, and other topics related to Gore-Tex sneakers.

Photo_Kanta Nakamura

Text_Issey Enomoto

Edit_Hideki Shibayama

PROFILE

[Left] Yoppi

ATMOS PR

Belongs to ATMOS Marketing. He is in charge of all social media operations. He often appears on the official ATMOS YouTube channel and is very popular.
Instagram:@yoppi_atmos

PROFILE

[Center] seidai

model

While a student at Bunka Fashion College, she attracted attention for her fashion-related activities on SNS. She is currently active as a model and plans to move her base overseas in the future.
Instagram:@____seidai

PROFILE

[Right] Yasuhiro Hirai

Gore-Tex Brand Marketing

After working for sports brands, he joined Gore Japan. He is in charge of marketing of all Gore-Tex products, including apparel and shoes.
Instagram:@goretexjp

The lineup continues to grow and needs continue to increase.

- First of all, let me ask Mr. seidai. You said you like sneakers. What do you look for when choosing sneakers?

seidai: I used to focus on fashion, but since I started running some time ago, my perspective has changed a bit. I am shifting my focus to functionality rather than design. Recently, I have been wearing Salomon's "XT-6" shoes.

- Gore-Tex Sneakers are the most functional sneakers available. Have you ever worn them?

seidai: Of course. Even if you wear them on a rainy day, your feet will not get wet, and they will stay dry even if you wear them for a long time.

Hirai: Many people may view Gore-Tex sneakers as "Gore-Tex sneakers = for rainy days," but they can also be worn comfortably on sunny days. We recommend them for a wide range of situations, from daily use to travel.

- You have been putting a lot of effort into this for some time, such as the pop-up featuring Gore-Tex sneakers at Atmos.

Yoppi: Yes, we have a wide variety of GORE-TEX® sneakers. Atmos carries a wide variety of Gore-Tex sneakers. Today, I picked up my favorite among them.

seidai: Amazing. There are so many Gore-Tex sneakers.

Yoppi: This is still only part of the story (laughs). The lineup of Gore-Tex® sneakers continues to grow each year, and the needs of our customers are only increasing. Gore-Tex itself was originally born out of the outdoors, but now I get the impression that it is also supported in the context of fashion and culture. This is true not only for apparel, but also for sneakers.