The North Face Purple Label's next-generation mountain coat.

There is no doubt that cashmere, with its enchanting texture, and cowhide, with its fine and soft texture, are both precious natural materials. But the times are certainly changing. In today's fashion, the environment cannot be neglected. The North Face Purple Label" has provided a solution to this dilemma. The new mountain coat, featuring the revolutionary Brüde Protein™ fiber, is elegant, functional, and infinitely eco-friendly. This is what it means to be both aesthetically pleasing and environmentally friendly.

Photo_Ryohei Ambo
Styling_Kazuro Sanbon
Hair_Tenju
Make_Suzuki
Illustration_Hisayuki Hiranuma
Text_Keisuke Kimura
Edit_Soma Takeda

What is Brude Protein™ Fiber?

The North Face Purple Label's mountain parka has been a standard item since the brand's birth. This time, the star of the show is a mountain coat with a rearranged length. The color is matte black, and gold is used for the zipper and other parts, giving it a distinctly modern look.

Such mountain coats are made of "65/35 Bay Head Cloth," a blend of polyester and cotton, but this time "Brewed Protein™ Fiber" has been newly adopted. The Japanese words for this material are "Brewed" and "Protein. In Japanese, the words "Brewed" and "Protein" mean "artificially created protein fiber.

When we hear the word "protein," we think of the stuff you drink during muscle training, but materials derived from animals, such as wool and cashmere, are almost entirely made of protein, as are human hair and nails. BROOD PROTEIN™ FIBER" is a material that can be created through microbial fermentation. Let us introduce the process of creating such an innovative material with illustrations.