Even in Paris, where he has longed to work, he values "expressing himself in his own way.
-What are your honest impressions after your first presentation in Paris?
Asakawa: I am frankly very happy. It was a project that I had been preparing little by little.
The team worked as one and had intensive meetings with people from each department and prepared meticulously and carefully, so I am very happy that we were able to successfully present our work and feel very positive about it.
-How did you feel about the project?
Asakawa: Rather than "doing something new," our first priority was to present our current mood, or a condensed version of what we have cherished up to now, in a way that is uniquely our own.
-Till now, you have been presenting your work in Paris in the form of an exhibition for about two years.
Asakawa: Yes, we have been exhibiting in Paris for four seasons. We have been holding exhibitions in Paris for four seasons now, and I remember that at our first exhibition, we were very happy to see that many of our items were chosen because they had a strong sense of our own style. For example, slacks and jackets made of plain, high-quality textiles that are not flashy but have a particular feel and silhouette were well received.
I see that the quintessential part of the brand was well-received at the exhibition.
Asakawa: That's right. We gained a little more confidence, and from the second time onward, we have pursued products that delve more deeply into the inner workings of our own character.
In overseas, as in Japan, I feel most at home when I gradually expand my relationships with stores that seem to fit my sense of atmosphere, and through connections among buyers and word of mouth, expand in a small, deep way. I feel that I have been carefully accumulating such expressions in Paris, step by step.
