New Balance, for parents and children to wear together.

For children who love to play outside. And for fathers who watch over them and sometimes enjoy their play from the same perspective. ABC-MART offers shoes that enhance the time between parents and children on holidays. The "578" is a shoe for kids that is easy to put on and take off with Velcro, and the "1440" is a men's model equipped with "Fresh Foam X." The "1440" is a lightweight, running-inspired shoe that is typical of New Balance. Wearing the light running-inspired shoes that are typical of New Balance, you can go to the park as usual today!

Photo_Kai Naito
Movie_Ryo Iwaki
Styling_Izumi Atsuo
Hair & Make up_Moeka Kanehara
Model_Tomoya Kageyama,Ryutaro Nakamura
Edit_Hideki Shibayama

Shoes that strengthen the bond between parent and child.

New Balance" is a company that honestly strives to create products that make people's lives more comfortable and colorful. In particular, there is no one better than New Balance in terms of proposing lifestyle solutions that incorporate the functions cultivated through running. Perhaps it is thanks to "New Balance" shoes that I can go home in good spirits after a long day of fun and games.

PT578 (single hook-and-loop fastener × rubber shoelace specification) each ¥5,390 *Model for kids.
GK578 (Shoe lace specification) each ¥5,720 *Model for junior.