FEATURE

Translated By DeepL

A store named Nexus Seven was born in Harajuku.
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A store named Nexus Seven was born in Harajuku.

NEXUSVII., a vintage-oriented fashion company, opened a new street-level store in Harajuku this spring. The new store, located on Tanchan-dori, a street lined with a variety of vintage clothing stores, has a stately storefront with an unmistakable "character" about it. On the other hand, once you step into the store, you feel a mood that is somehow different from that of the stores he has worked on in the past. What kind of idea was in designer Tomohiro Konno's mind? We asked him to tell us all about the store that was born on the eve of the 25th anniversary of the brand's establishment.

PROFILE

Tomohiro Konno

Born in 1977, he started "Multiple Maniaxx & Technixx" in 2001 under the concept of "Multiple Maniaxx & Technixx". In 2001, he started "Nexus Seven" under the concept of "Multiple Maniaxx & Technixx". With a deep knowledge of vintage clothing, he is particular about fabrics, sewing, and other production backgrounds, and his creations are highly finished down to the smallest detail. In addition, they are also involved in "BEYONDEXX," which uses denim fabrics as a base for its production, and also produce products for the professional basketball team "Altiri Chiba" of the B-League. He is also the creative director of the professional basketball team "Altiri Chiba" of the B-League.

I also felt a strong sense of connection.

Congratulations on the opening of your new store. Have you always wanted to open a store in Harajuku?

Konno: Thank you very much. The desire to do a street store has always been in my mind. Until the end of last year, I had a store in Shibuya Parco, and I had been allowed to do pop-ups on the first floor of Parco several times. The reason why I decided to open a store on Harajuku's Ton-chan Street this time is largely because I felt the explosive power of the street, or the power of the street surface, at that time, and my feelings were encouraged by it. However, despite my feelings, I couldn't find any housing at all. I had greeted several real estate agencies, but several months passed without finding a good place. At that time, Kazutoshi Yamada, the president of Belle Belgin, which also has a store on Tonchan-dori, contacted a real estate agency he was familiar with and introduced me to this property.

There used to be a long-established Italian restaurant here, wasn't there?

Konno: Yes, that's right. It seems that this was the oldest store on the street, and I felt a strong connection with it. Personally, I find properties that have been in business for a long time more attractive than those where tenants change frequently.

Were you looking for a place in Harajuku?

Konno: That's right. Harajuku is also close to our office, and there are many vintage clothing stores that we have been patronizing, so I had a strong emotional attachment to the area. I have been going to Harajuku since I was a student. At that time, I had a routine of going to a club on Saturday night, going to a flea market in Yoyogi Park in the morning, browsing the vintage clothing stores on Takeshita-dori, and then visiting the vintage clothing stores on Tonchan-dori.

INFORMATION

NEXUSVII.

Address: Fukuzumi Building 1F-A, 3-27-15 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6910-5980
Instagram:@nexusvii.official, @nexusvii_storeinformation
https://nexusvii.jp/