Yoshikage Kajiwara, first time at Altra.

Since its founding in 2009, the shoe brand ALTRA has been pursuing the natural running style of human beings. With unique features such as "Zero Drop" and "Foot Shape," the brand is widely known among core runners, but what is the actual comfort of its shoes? Or rather, what exactly is "natural running"? We will explore the essence of their appeal with Ms. Yuka Kajiwara, who says she has been curious about them for a long time but has never tried them on.

Photo_Tada
Text_Issey Enomoto
Edit_Hiroshi Yamamoto

PROFILE

Yoshikage Kajiwara

LOWERCASE Representative

Born in 1965. After working at BEAMS, he became an independent creative director. He is involved in branding and consultation in a wide range of areas including fashion and digital.

Visit the Stride Lab in Nihonbashi, Tokyo.

Ms. Kajiwara and I visited "STRIDE LAB" in Nihonbashi, Tokyo, which stocks a wide variety of "Altra" products. LAB Tokyo main store in Nihonbashi, Tokyo, which carries a wide range of "Altra" products. Under the slogan of "Every step a healthy step," the store carries gear and clothing for a variety of activities, including running, trail running, hiking, and walking.

In addition to the main store in Nihonbashi, Stride Labs operates a total of 14 stores throughout Japan. In addition to urban areas such as Tokyo, Nagoya, and Fukuoka, StrideLab also has stores in Niseko, Takao, and Myoko, all of which are popular destinations for outdoor sports.