A classic product of a royal brand is still good. They have a long history, reliable specifications, and never get boring no matter how old they get. However, this is a series of articles for those who are a little bit gullible. We will introduce some of the brand's lesser-known, yet very appealing products. In this eighth installment, we introduce a minor good from "Gramichi.
Photo_Arata Suzuki
Styling_So Matsukawa
Text&Edit_Yuri Sudo
Anyone who hears the words "gusset crotch" and "webbing belt" knows that we are talking about "Gramichi" pants. It is amazing to think that the details tell the story of the brand, and one can't help but feel the history that has been built up over the years.
However, to talk about "Gramichi" these days, we need to look beyond pants.
rangdon rugby shirt
18,700 yen
Many of you must be thinking, "Gramichi makes lager shirts? Many people must have wondered. In fact, this is the first time that the brand has ever offered such a product.
The color scheme of this item, which belongs to the iby look and preppy style of American casual, is so thoughtful when handled by "Gramichi". The brown base is colored with purple and orange stripes, which gives it a nostalgic feel.
The high-strength nylon ripstop fabric can be used with some activity, even in concrete urban areas.
sunburst cap
¥7,150
Next is an ultra-lightweight cap. Nylon and mesh are combined to provide excellent breathability and quick-drying properties. In addition, the chlorine-resistant material is resistant to sagging even when dropped in the pool or ocean. It is your friend for summer water play.
The color scheme is also exquisite. The gradation of yellow from the brim to the front of the head, and the bicolor gray and yellow from the top of the head to the back are arranged in a bicolor pattern. We are glad that the coloring is not earthy, with the logo as the main feature, which is typical of outdoor brands. It will go well with the recently trendy outdoor-mixed street wear style.
Nylon Packable Explorer Tote
¥7,700
This one, with light green tape running pleasantly, is a packable tote made of recycled nylon. Even if it gets a little wet, it dries quickly and has plenty of storage space, so it can be used for both grocery shopping and travel.
The D-can and mesh pocket on the bottom are not only functional but also play a design role, and the attention to detail is still alive and well at 2021.
I had no idea that so many masterpieces had been created behind the immovable classic pants. The man behind it all is Stefan Wendler, who has been appointed creative director of the Spring/Summer 2022 collection. Wendler, who also served as product director for Carhartt WIP and Stussy, has polished everything that comes out of Gramichi, both items and visuals. The three items introduced this time are also the result of his unmistakable skills.
Now that we have reached a new turning point in the brand's history, we will watch their every move.
Location note: The office of a bicycle shop in Nishi-Shinjuku. The owner is a Tillmans lover and his first name is unusual.
