Just the other day, the sports and lifestyle brand Oakley announced big news that took the world by surprise.
The new chief visionary is Travis Scott, who has been called the No. 1 rapper in the U.S. and is a cultural icon that has made Oakley stand out from the crowd. He has been one of the most influential figures in the revival of Oakley, including the incorporation of iconic eyewear and logos into tour costumes.
Oakley has continued to challenge conventional thinking and is celebrating a major milestone in its 50th year of existence. With the conclusion of this partnership, a new chapter in the brand's history will begin.
In the future, in collaboration with Travis' Cactus Jack, the brand will be involved in a wide range of initiatives to further expand its potential, including campaign planning, collaborations, and product development that inherits Oakley's classic style. The project will also include a campaign, collaborations, and the development of products that inherit Oakley's classic style.
Commenting on the partnership, Travis and Caio Amato, global president of Oakley, said
We are very proud to welcome Travis as our Chief Visionary. Travis' title symbolizes creativity, conviction, and purpose, not just to create something new, but to make it a symbol of its time. Caio Amato
We believe that what people think is "impossible" is worth the challenge. It is important to move the culture forward, to restructure ideas, and to test how far we can go. The moment we were exposed to Oakley's worldview, we felt a strong desire to create a new era together. This partnership will be just the beginning of a project that blends legacy with the future. Tavis Scott
The first commemorative collection is titled "Day Zero". Exclusive hoodies, T-shirts, and posters are already available for those interested.this way (direction close to the speaker or towards the speaker)Check it out as soon as possible from
Huinamu will continue to follow the developments of this tag team that is attracting attention from around the world, so please look forward to further updates.
