Accompanied by the best acoustics and street food. A pop-up to celebrate the launch of Plume Aura and Evo will start in Harajuku.

We are especially happy to announce to heated cigarette users.

The new heated cigarette "Ploom" has appeared in the market, which has been the topic of much discussion since its initial release. These are the "Ploom AURA," a device for heated cigarettes with four smoking modes to choose from, and the "EVO," a dedicated Ploom cigarette stick.

To celebrate the nationwide launch of these two products, an interactive pop-up "THE SMOKING LOUNGE by Ploom" will open in Harajuku.

The concept of this pop-up is "the world's best smoking place. Visitors can use heated cigarettes anywhere on the three floors while enjoying music, food, and other cultural activities.

The first floor is the "Plum Aura" store and café diner area.

The store area is where you can try out Plume Aura and Evo and purchase them. Even if you don't have a Plume Aura device, you can freely try the combination of Plume Aura and Evo.

From there, go to the back to enjoy food and drinks by PIZZA SLICE, RoJean, POOLSIDE COFFEE, and Sleepless Play Lion. Some of the special collaboration menus are only available here.

Food and Drink Menu

Take the stairs to the second floor, and now the records unfold before you.

The theme of this floor is "The World's Best Acoustic Smoking Room".

The ON Series is a collaboration between Devon Turnbull's speaker brand Ojas and the Norwegian luxury speaker brand NNNN, and the largest size ON2 is being introduced for the first time in Japan.

The thick, powerful sound is very realistic. Quality music is played by various selectors, and you will be amazed at how it sounds....

We are planning to have live events here every Friday and Saturday with DJs, artists, and comedians,Official InstagramCheck it out at. What's more, at other times, the service will be available only to owners or purchasers of "Plume Aura" who can request the music of their choice.

The third floor is a smoking-only room where paper cigarettes and heated cigarettes can be smoked.

Each floor has a strong sense of specialness and is designed to be a venue that you can honestly enjoy. If you happen to be in the neighborhood for shopping, etc., be sure to stop by!