Announced here the other dayAs mentioned earlier, Columbia and J-WAVE 81.3FM teamed up to hold a two-day pre-event for Fuji Rock. Three public recordings were made, including one mini live performance each day, and the event was so successful that at times there were lines of people waiting in line.
This event was held at "COLUMBIA TOKYO FLAGSHIP," Columbia's flagship store that recently opened in Harajuku. It is a spacious space with large monitors along Meiji-dori and two floors.
The decision to hold this event was made because "Columbia" has long supported "Fuji Rock" by making staff jackets for the event. It was impressive to see many of the staff jackets made in the past on display for the event.
From left, MC Shinya Takano and Sereina Anne. Guest speakers Kento Sawada and Takuya Yome of "Hot Stuff," the on-site management company for Fuji Rock.
Comedian Kogakken.
REJAY gave a live performance and talk.
The first day of the event started with a talk by the "hot staff" who manage the "Fuji Rock" site. The talk will give you an idea of the hardships faced at the site, which starts early in the morning. Next up was comedian Kogakken, who shared the legendary story of attending "Fuji Rock" from the very first time and sleeping on straw in a barn. The conversation extended to the differences depending on the location and fashion.
The last performer of the day was REJAY, a singer-songwriter totally produced by JQ (Nulbarich), who performed live and talked to the public. She said she was looking forward to the first day of Fuji Rock, "Fred Again. is the first day of "Fuji Rock," and she is scheduled to perform at "Pyramid Garden" on the second day, July 26 (Sat.).
On the far right is Ryo Takasaki of "Smash" who is in charge of booking and advertising.
Sho Okamoto and Koki Okamoto of OKAMOTO'S.
Two members of MIZ who gave a live performance and talk.
On the second day, the talk started with Ryo Takasaki of "Smash" who talked about the overseas booking situation. The conversation went in many directions, including the new stage "Orange Echo.
Next up were Sho Okamoto and Koki Okamoto from OKAMOTO'S, who performed at the "Red Marquee" in 2011 and at the "Green Stage" as the top butter on the first day in 2021. Fuji Rock" was a unique episode in the country, with a high school English teacher in the front row of their first appearance.
The event's grand finale was a live and public talk by MIZ, who performed at "Pyramid Garden" in 2022.Beginning with their appearance at "Rookie Agogo" in 2016, followed by "Red Marquee" in 2017 and 2021, MONO NO AWARE, which also includes two members of MIZ, this year " White Stage" this year. Their comment "the river is the best" was very much like them, and the time passed by in a relaxed manner.
The event was a great success from start to finish. The Festival Life podcast program, "Festival Life RadioThe public recording is now available at Finally, here are a few items of interest from what the performers wore, for your reference in choosing your "Fuji Rock" clothes.

MIZ's Shukei Tamaki was wearing a standard shirt from "Columbia PFG. The UPF 50 rating and ventilation are great features. Bahama II Long Sleeve Shirt ¥9,350 (Columbia Sportswear Japan)
Shorts version of the pants worn by Kogakken-san. The pockets feature details of a fishing vest, based on an archival design. The water repellent function that repels light rain and UPF 50 make these shorts perfect for summer. Columbia Cove Beach Shorts ¥9,900 (Columbia Sportswear Japan)
A different color of the short-sleeved shirt worn by OKAMOTO'S. The shirt is made with ventilation to prevent moisture from getting into the shirt. It is ventilated to prevent overheating. It is made of cotton 100%, so it is recommended for loose-fitting days. Trollers Vest Short Sleeve Shirt ¥8,250 (Columbia Sportswear Japan)
Seijun Kato of MIZ was wearing "Shandals," which have the features of both sneakers and sandals. They are lightweight, yet have cushioning and grip, and can be used both on land and in the water. They are perfect for those who want to reduce discomfort from getting wet. Columbia Peak Freak Rush Shandals ¥14,300 (Columbia Sportswear Japan)
Columbia Sportswear Japan
Phone: 0120-193-803
Official Site
Fuji Rock Festival '25
Dates: Friday, July 25 - Sunday, July 27
Location: Naeba Ski Resort
Address: 6-2-2 Shikishima-cho, Gifu City, Gifu Prefecture
Official Site