Bedford holds the brand's first pop-up store. Be the first to check out the 2025 Fall/Winter items at Isetan Shinjuku.

BED j.w. FORD has been developing its collection under the keyword "alternative elegance. For 15 years, the brand has been expressing the space between reality and fantasy through its clothes, and in recent years it has made a name for itself on the runway at Paris Fashion Week.

This year, Bedford will hold its first pop-up store at Isetan Shinjuku from August 27 (Wed.) to September 2 (Tue.), where the 2025 Fall/Winter collection, items created for the pop-up store, and popular models exclusive to the directly-managed stores will be on sale! The store will sell the 2025 Fall/Winter collection, as well as items created for the pop-up store and popular models exclusive to the directly managed store.

Tops (Isetan Shinjuku Store pre-sale) ¥59,400

First of all, we would like to introduce an item that we have created especially for this event. This top is an adaptation of the well-known chain knit with the "Alternative Elegance" name on the collar. The high-twist polyester yarn used is durable and quick-drying.

Blouson (pre-sale at Isetan Shinjuku) ¥77,000

The material of this season's popular blouson has been changed to satin. The moderate firmness and luster express the elegant mood unique to this brand.

Pants (limited reproduction item for directly-managed stores) ¥52,800

Carabiner (limited reproduction item for directly-managed stores) ¥11,000

In addition, bell bottoms in a sophisticated silhouette made of sweatshirt material and carabiners with the brand's symbolic star motif will also be available again. These popular items are already out of stock, so this is good news for those who have been thinking about purchasing them for some time.

Each item will be sold at directly managed stores and on the official website after the event, but be sure to visit the first pop-up store to commemorate the event.