For fall/winter 2025, "Rage Blue" has been further enhanced.
This season, the brand offers items from three main lines: the "TREND" line, which serves as the axis of the brand; the "STANDARD" line, which is based on sportswear; and the "OCCASION" line, which proposes formal wear for adults. The brand is also enhancing its items through collaborations with American-born brands and outdoor labels, while also incorporating a focus on visuals.
First, let's check out the visuals for the "TREND" line.
This season's concept is normcore trad. The "TREND" line is based on authentic styles such as work, military, and British trad, as in the past, but sublimated into more trend-conscious fashion.
The "STANDARD" line is based on sports items, with elements of mode and street fashion added. This season, the brand has teamed up with SIGNAL SPORTS of the U.S. to create quality sweatshirts and anoraks that are easy to use in everyday life, arranged with a RAGE BLUE perspective.
Furthermore, one of the most enjoyable aspects of fashion is to dress in a way that is appropriate for the time and place. For this reason, items from Rage Blue's "Occasion" line are likely to come in handy as formal wear for adults.
The line features a collaborative collection with "phenix outdoor," the outdoor line of "phoenix. The model for the visuals is Daisuke Shiba of Mogrider.
The key points of the item are easy care and functionality. They are easy to wash at home and do not wrinkle easily. They dry well and have excellent elasticity, making them comfortable to wear.
The "TREND," "STANDARD," and "OCCASION" lines are now on sale at "Rage Blue" stores and the official online store. The Signal Sports items will be available for purchase from September 5 (Fri.). Try them out first at a store near you.
RAGEBLUE
Autumn Visual
Phenix Outdoor Collaboration
SIGNAL SPORTS
Official Online Store
Official Instagram