Heavy-duty items are always hip. Danner and Oshmans apparel is tough and modern, and that's okay.

This year marks the third year since Dannar and OSHMAN'S, which share the same American roots, began offering apparel.

For fall/winter 2025, the brand will continue to focus on tough workwear with the hope that people will be able to live today's society with a strong sense of self-worth. We have a selection of items for those who prefer heavy-duty styles.

Northwest Industry Work Jacket ¥20,900

This duck fabric work jacket embodies this season's theme of "toughness," and although it is made of thick 11-ounce cotton, it is relatively lightweight, so it is not bulky even if you wear a sweatshirt inside. In addition, the lining is made of laminated polyester fabric, making it highly windproof, so you don't have to worry about being slightly cold.

Sauvie Thermolite Work Shirt ¥11,880

This work shirt, designed with the image of farmers in mind, is made of Thermolite fiber, which has excellent heat retention properties. It is lightweight and warm, so you will find yourself wearing it all the time. It has a reflector loop on the back and pockets at the left and right hems.

PDX chino pants ¥9,900

And then there are chinos, which are indispensable when talking about the roots of work wear. This season, they have been updated with a shorter length and more room around the thighs. These pants also use a functional material that resists pilling and wrinkling and dries quickly.

Reed Button Down Shirt ¥10,780

Reed Band Collar Shirt ¥10,780

In addition, two types of shirts, button-down and band collar, are now available in black stripes as a new color this season.

Like the work shirt introduced earlier, it has pockets at the left and right hems and hook loops on the back. The CAVE material is made of polyester, which is lightweight and easy to dry. We have completed a versatile shirt that is useful even in small outdoor scenes.

From September 5 (Fri.), the first 500 customers who purchase at least ¥10,000 yen of "Danner" items will also receive a trunk-shaped tool box with the logo.

The appeal of workwear is that it tickles men's fancy and looks great on girls. Heavy-duty attire is one of the standard styles favored by readers of Huinamu. Try incorporating items made by Danner and Oshman's into your fall and winter fashion this year.