Both leading figures in the street scene have launched a global project, NIGO®:G-SHOCK.

Once again, a collaboration between two people who are indispensable to the Japanese street scene. Finally, Casio's G-SHOCK and world-renowned creator NIGO® have teamed up to launch a global project.

Recently, an original character designed by NIGO® was unveiled as the first initiative.

With a color palette and design that can only be expressed by NIGO®, who is well versed in all cultures and has designed numerous products, we aim to create a character that will be loved around the world.

goreau

rock

Duno.

one ten (used in legal documents)

The design motifs are based on the "5000," with its rectangular form inherited from the first model, the "6900," with its three lined circular LCD, the "110," with its big case and three-dimensional dial, and the "2100," with its octagonal bezel. The characters of the four representative models make their debut in a pop appearance that catches the attention of both children and adults.

A special logo was also created as an icon for this project. The ":" in the center of the logo represents the colon that separates the hours and minutes of a digital clock, and represents the relationship between the two that resonates beyond time.

Furthermore, this video will give you a better understanding of the character's worldview. We will continue to keep an eye on this site as it seems to be developing a variety of contents in the future.