Senior Creative Director of adidas Golf talks about the identity of the new EQT Golf collection.

The third floor of the adidas Brandcore Store in Ginza, Tokyo, is to be opened as the <adidas Golfadidas has been focusing on the golf category, including a renewal of the floor dedicated to the "adidas" brand.Stan Smith" of the boa typehas been launched, and the momentum is still going strong.

“adidas EquipmentEQT Golf, a collection for golfers, continues the concept of EQT Golf.

Adidas Equipment, established in 1991, is a premium line of top-of-the-line apparel and footwear in various categories. Its products, which pursue functionality to the extreme, have attracted many fans in both the sports and fashion scenes.

What is "EQT Golf" based on "adidas Equipment"? To find out more, we conducted an e-mail interview with Dylan Moore, Senior Creative Director of adidas Golf, who is the key person behind the project.

I heard that the new "EQT Golf" is based on "adidas Equipment". Could you tell us again what kind of line adidas Equipment is?

adidas Equipment is a "Necessities only, nothing superfluous. Nothing superfluous." The line started with the idea of "only what you need, nothing extra. At first, it was a line that pursued only what athletes needed to perform at their best. Today, the line is part of adidas Originals and includes street and fashion-oriented design items.

How did you come to incorporate the essence of "adidas Equipment" into your golf wear?

Back in 1991, the adidas Equipment concept was innovative and opened up new possibilities in sports and fashion. We were so impressed with the philosophy that we decided to reinterpret it and create a collection that reflected what the modern golfer wants.

Half Zip Sweatshirt ¥26,400

Polo shirt ¥17,600

What exactly do you mean by reinterpretation? Can you introduce any items that show this?

We have reviewed our archives and incorporated iconic items of the time as well as items dedicated to golf. The quarter zip is a prime example. The silhouette follows the original, but the materials and details have been updated. Other polo shirts are based on golf items but redesigned to be more technical.

It must not be easy to balance functionality and design as golf wear. Do you have any tips on how to achieve this balance?

The idea of performance-oriented has always been at the core of our business. But "EQT Golf" is not just something you wear on the golf course. We are aiming for something that would fit in even when walking the streets of New York City. To achieve this, we have added a bit of thickness to the material while still making it functional, made the silhouette bolder to give it presence, and added style through design details. Still, it's something that is fully capable of handling golf performance.

Dylan, please tell us what is important to you when designing "adidas Golf".

I believe that the essence of design is "problem solving. Whether it is shoes, polo shirts, or a marketing campaign, we must first understand "what the issue is. What do the users want and what do we want to achieve as a brand? It is important to clarify this.

EQT 93 Spikeless Golf Shoes
¥44,000

Vest ¥19,800

Where do you get your inspiration?

Adi Dassler, the founder of the company, valued the idea that "form follows function. I, too, always think of design from the standpoint of function. In other words, I focus on how athletes move. For example, in golf, the movement of the swing, or the movement of the knees when walking. This is where the direction of the design is born. Of course, in today's world, not only functionality but also appearance and emotional value are important. That is why we consider design while incorporating elements such as strength and luxury.

Dylan, what is it about golf that appeals to you?

The allure of golf is the competitive spirit. Sometimes you are competing against your opponents, and sometimes you are competing against yourself or the course. That's what makes it fun. I also really like the fact that I can play in nature.

Lastly, please give a few words to our readers in Japan.

I love Japan. Their passion for golf is truly amazing, and their commitment to products and food is very inspiring. I think that is why Japan is a leader in the field of streetwear and fashion.