Billionaire Boys Club" offers a mix of styles that are inherited from Tokyo street culture and luxurious elements unique to Pharrell Williams, one of the founders and current owner of the brand.
The capsule collection features graphics by Kei Tanaka, the designer of BIAS DOGS, a brand that is also attracting attention at Dover Street Market GINZA.
MA-1 ¥49,500
Parka ¥27,500
Long T ¥19,800
T-shirt ¥10,450
T-shirt ¥10,450
The lineup includes universal items such as MA-1s, parkas, and T-shirts, as well as football shirts.
All of them employ excellent graphics that make full use of musical techniques unique to Mr. Tanaka, who has been active as a VJ since the 1990s, such as sampling, cut-up, and remix culture. The three-dimensional techniques such as embroidery and patches, as well as prints, are used to create a more original world view.
This remarkable collection embodies the mood of the "Billionaire Boys Club" with an overwhelming sense of style. How about accenting your fall look?
