In addition to the opening of its flagship store in Ginza, "ON" is rapidly raising its status as a brand with solid technology behind it, including the first Japanese debut of its innovative "LightSpray" upper manufacturing technology in conjunction with a world-class track and field event.
Two of ON's newest collaboration partners are BEAMS, Japan's leading specialty boutique, and REI, a long-established American outdoor store.
Track jacket ¥39,600
Track pants ¥20,900
T-shirt ¥9,350
Hoodie ¥17,600
Cap ¥7,700
High socks ¥4,950
Backpack ¥16,500
On × BEAMS × REI Co-op Cloudultra 3 ¥26,400
On × BEAMS × REI Co-op Cloudrock Low ¥27,500
The triple collaboration, themed "An Unspeakable Adventure," will feature a wide range of items from apparel, accessories, and shoes to tents and camping equipment (*Camping equipment is not available in Japan).
While based on the functional and solid design that ON is known for, each item features an original logo with the names of the three companies on it, and the t-shirts and hoodies have graphics inspired by three mountains: the Matterhorn in Switzerland, Mount Fuji in Japan, and Mount Rainier in the U.S. The collection is a perfect blend of the contemporary worldview of "ON" and the moods of the three mountains.
This gem of a triple collaboration combines field-use functionality with a high level of design that can be used on a daily basis. The products will go on sale on September 25 (Thu.). Please visit ON and BEAMS stores to see for yourself.
On × REI × BEAMS
On sale: Thursday, September 25
Stores handled:
ON Official Online Store
On Flagship Store Tokyo Ginza
On Store Tokyo Catstreet
Stores that carry BEAMS LABEL, including BEAMS MEN SHIBUYA
BEAMS Official Online Store
